BESTSELLER now expands its direct-to-farm initiatives with regenerative practices to gain new learnings. This season, BESTSELLER-owned JACK & JONES will exclusively receive a share of regenerative cotton from long-standing supplier and partner Artistic Milliners’ very first harvest.

Today, OBJECT and fabric innovator Evrnu are set to launch a small capsule collection made with a fibre that can be regenerated through the same process over and over.  

Collaborative strategies and innovation at the forefront.

Cycora® is the breakthrough material from Ambercycle, an innovator in BESTSELLER’s Invest FWD portfolio.

Materials science company Kintra Fibers, which has developed a bio-based polyester, has successfully raised $8 million in Series A funding. BESTSELLER’s Invest FWD is among the co-investors.

JACK & JONES has just launched a pair of jeans made from the innovative Infinna™ fibre from Infinited Fiber Company.