BESTSELLER has joined the Cotton Reloop Matrix Project - a cross-industry initiative to map and physically test where recycled cotton stands today.

In August, 15,000 crew members will pull on this year’s crew-tee at Smukfest, one of the most loved music festivals in Denmark. And what might look like a normal crew-tee marks innovation.

Turning old clothes into new ones sounds simple. In reality, it is much more complicated.

As part of BESTSELLER’s ongoing actions towards integrating textile-to-textile recycled polyester within its supply chain, their leading women’s brand ONLY has transformed a jersey-programme of basic tops to recycled polyester made from textile waste.

The investment from BESTSELLER follows a substantial grant from the EU, ensuring that German innovator matterr is now ready to advance plans on their upcoming factory in a bid to scale polyester recycling. The strategic partnership with matterr is part of BESTSELLER's ongoing investments in the development of future materials.

American company Softwear Automation, specialised in automated garment production, secures USD 20 million in a funding round led by the family-owned fashion company BESTSELLER.