To commemorate BESTSELLER’s 50th anniversary, BESTSELLER Foundation is making a substantial donation to organisations operating within BESTSELLER's communities. A unifying characteristic of these organisations is their commitment to supporting either a vulnerable group in society or an environmental cause.

BESTSELLER Foundation is committing USD 250,000 to the earthquake-affected areas of Myanmar, while BESTSELLER Global Supply Chain remains committed to supporting our suppliers and their colleagues in the weeks and months ahead.

BESTSELLER Foundation will donate €1 million to support the communities affected by the devastating flooding in the Valencia region of Spain. The donation aims to provide immediate relief. It will also contribute to the long-term recovery process of the region.

This year, colleagues at BESTSELLER were invited to propose a charitable cause close to their hearts for the annual New Year's donation from BESTSELLER Foundation

Since the inception of the global innovation lab in 2017, BESTSELLER has been a consistent supporter of bringing together talents from all over the world to co-create solutions for the challenges our planet is facing. This year will be no exception.

A part of this year's New Year's gift in BESTSELLER is a DKK 5 million donation on behalf of the colleagues to seven hand-picked projects in Pakistan, Cambodia and Bangladesh, among others. All the projects aim to improve conditions for particularly vulnerable people.