BESTSELLER now expands its direct-to-farm initiatives with regenerative practices to gain new learnings. This season, BESTSELLER-owned JACK & JONES will exclusively receive a share of regenerative cotton from long-standing supplier and partner Artistic Milliners’ very first harvest.

JACK & JONES has just launched a pair of jeans made from the innovative Infinna™ fibre from Infinited Fiber Company.

For calendar year 2023, BESTSELLER’s biggest menswear brand JACK & JONES ups direct-to-farm cotton in their extensive replenishment programme. Pre-season commitment is key to secure traceable organic cotton.

New innovative leather alternative is to be tested by BESTSELLER – and sneakers of the future might be plant-based, recyclable and suitable for composting.

With the first-ever harvest of certified in-conversion cotton coming from Pakistan, BESTSELLER and its brand JACK & JONES are making history together with their long-standing supplier and partner Artistic Milliners.