JACK & JONES was founded to be the best denim brand for men globally and has always been focused on innovation, design, qualities, and trends. And today, over 30 years later, JACK & JONES has become one of Europe’s leading producers of men’s fashionwear with more than one thousand stores in 38 countries. 

JACK & JONES sells its collections in more than 800 stores, through jackjones.com, and through thousands of wholesale partners across the world. The brand has offices all around the world, and at the Denmark-based headquarter, about 500 employees work with design, buying, sales, and marketing. 

Jeans and jeanswear are the core business of JACK & JONES; however, the range of products also covers tailoring, urban sportswear, footwear, and accessories. 

Since 2017, JACK & JONES has expanded its portfolio of brands by developing JACK & JONES Plus, JACK & JONES Junior, and JJXX.

Our denim heritage is stitched into every pair of jeans and trousers we make – it’s our DNA, and it’s deeply ingrained into all our designs. Inspired by the latest fashion, we design our cutting-edge jeanswear with the newest technologies and fabric innovation. 

We design playful and affordable fashion for children who know what they want. Seeing the world through children’s eyes and finding inspiration in their straightforwardness, we create on-trend designs with a strong focus on denim always keeping comfort, safety and quality in mind. Our creativity is rooted in the loving and free spirit of children, and we dress babies, kids and tweens for every occasion and always with style.  

NAME IT is a part of BESTSELLER and started out as EXIT in 1986. In 1996 NAME IT was introduced as a sub brand and in 2008 EXIT was rebranded as NAME IT. Today NAME IT is represented in more than 20 markets across Europe, Asia, North America, South America and Australia covering the needs of children from age 0-16.

We do Scandinavian simplicity, inspired by adult fashion – we design for tweens but strictly follow kids restrictions. We seek out grown up trends and translate them into tween life.

The mix is the magic, and it is important for us that the tweens can epress their story through our styles in good quality. LMTD is the fashion brand for the people of tomorrow in their quest for independence.

Our collections are inspired by nature and the textures, colours and hand-drawn elements tell the unique story about who we are.

Our colour pallettes are subdued, earthy and thoughtfully composed and it is easy to match previous, current and coming collections as the styles are designed to last beyond seasons.

Our timeless pieces are made for individuality, comfortable play and for future generations to flourish.

We design quality items you’ll keep wearing, which surpass trends, without losing sight of what truly matters right now.

We are believers in the power of staying current, in the joy of being part of something bigger, and in the willingness to stand out.

OBJECT, was established in 2003 as a part of BESTSELLER, a 100% family-owned fashion company founded in 1975.

Today, OBJECT is sold through over 600 multi-brand stores all over Europe, and few own stores in Norway and Finland.

In 1995, ONLY started as a denim brand with big dreams. Today, we are an international fashion brand for young women and one of the leading denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in retail and wholesale, and is sold in more than 4,500 stores worldwide. ​

Denim is the core of the ONLY brand. Indigo blue changed not only the world of fashion, but it was also the beginning of ONLY and what has been a central part of the fashion denim brand throughout the past two decades. ONLY was born as a jeans brand and has been an expert in designing and producing jeans since the beginning. ​

But not only do we create jeans of such quality that they can last a lifetime, we make them complement our customers' sense of style. From torn rock 'n' roll to romantic light blue and a high waist skinny fit, we strive to make ONLY jeans a must-have in every girl's wardrobe.

At ONLY, we believe in a playful take on fashion. We will not be defined by a specific direction in fashion but by our love for denim. We believe in diversity and creativity and strongly encourage our customers to play with different styles and trends, depending on their mood and the occasion.

VERO MODA is BESTSELLER's first fashion label and one of the most recognisable high-street European fashion brands - appealing to all generations, with an authentic and honest expression of style. Our consumer is defined – not by age – but by lifestyle. They are a group of individuals with their own preferences and identity.

We started with an unwavering idea to make clothes that would transform everyday-wear from ordinary to modern and elevated essentials. And so, we did - yet always evolving and finding new ways, with adaption and newness, in mind.

We are driven by a collective mindset; that our knowledge, passion and craftmanship must serve to provide better fashion and create a sense of confidence and free feel.

WE ARE VERO MODA – Now & Next.

It all began in 1994, where VILA became part of the family-owned Danish fashion house, BESTSELLER. VILA quickly grew and found its look, feel and core: Designing accessible fashion for young women with a personal style. Located in Jutland, outside the small town Skanderborg, VILA has always stayed true to its mission of creating feminine fashion with focus on quality, design and details.

The design philosophy of VILA is based on a feminine approach to fashion, uniting femininity and trend insights. VILA’s signature style is discovered in the mix of prints, delicate cuts and fine details.  

VILA’s head office employs more than 150 colleagues representing eleven different nationalities, besides from our colleagues in our stores. Furthermore, VILA has 50 showrooms around Europe, from where approximately 85 VILA colleagues, sales representatives and local sales supporters, serve our more than 2,000 retail and multibrand stores across 16 European markets. VILA also covers vila.com and shop-in-shop.

Our business is built upon strong partnerships with our supplier base in China, India, Bangladesh and Turkey. Every day our more than 60 designers, pattern designers, buyers and specialist strive to develop and produce even more sustainable than yesterday. VILA is and aims for remaining 3D and Digital Frontiers in everything we do.

JJXX is about power, confidence, and that bold, reckless feeling that keeps us wanting more. Creating elaborated wardrobe essentials, timeless denim styles, and on-trend pieces, the brand aims to give young women the freedom of expression and encourage them to always feel free, independent, confident, and strong in every aspect of life. 

JJXX is liberated from every expectation and creates its own rules without thinking about being too loud. By taking advantage of over 30 years of experience from JACK & JONES working with denim craftsmanship, they strive to be every girl’s go-to brand when looking for effortless and authentic denim styles – always added that little bit of xtra. 

Playing by the rules has never been our thing. On the contrary: our edgy appeal forms the backbone of our unconventional denim brand. We live and breathe denim, and always want our jeans to fit any and every body.

We create fashion to cater the Noisy Crew’s individualistic, playful stylings, covering seasonal key categories such as dresses, knitwear, and outerwear.

Established in 2012 as Jacqueline de Young, our story begins in a small town in Central Jutland, Denmark. Being a sub-brand to ONLY and a part of the BESTSELLER family, our entry to the fashion industry was based on a strong ambition to fill the gap in a market of easy-selling essentials.

Wit BESTSELLER's long-lasting culture and heritage of experienced fashion retailers combined with JACQUELINE de YONG's focus on value for money essentials, we were able to provide the fashion industry with a new take on fashion and launched our first collection in January 2013.

Combined with our online sales, we reached fashion-conscious shoppers in more than 30 different countries and became the fastest growing female brand within BESTSELLER.

2021: Relaunched as JDY, we are proud to collaborate with more than 3,000 wholesalers offering our products to 38 different countries around the world.

And we are still growing...

JDY is a full-concept, international fashion brand offering affordable and trend-forward products to the fashion-conscious customer.

Driven by a desire to make great fashion available to everyone, we want to champion the value for money concept by offering the best products at the best prices - without compromising on the quality.

JDY employs a dedicated team of professionals, who strive to be and do better every single day. With this mindset, we ensure a strong product line and a competitive advantage for our business partners.

ONLY & SONS is a men’s denim brand that offers impeccable fashion to the modern day archetype. From timeless and classic to eccentric and challenging, our styles are varied in look and feel but always uncomplicated and carefully crafted. Our signature is a subversive take on contemporary classics. ​

ONLY & SONS puts quality over quantity, and we are, therefore, proud to state that our garments –  whether crafted, rugged, raw or refined – set high standards for contemporary and yet affordable men’s fashion. ONLY & SONS will continue to be the perfect style destination for those intrigued by uncomplicated and reasonable fashion.  ​

ONLY & SONS’ collections circle around the world of denim. Our style combines cool denim jeans and the latest essentials in the right cuts and shapes, season after season. We carefully select our team and work only with experts on trends and design to ensure our style is original, unique and inspiring. ​

Our roots are denim, and indigo is in our blood. Modern, casual and effortless. We embrace distinction and individuality. It is not about conforming to the status quo; it is about setting the new standard. Everything we do is a result of our continuous focus on the consumer, our passion for the products and our business. With our humble yet hardworking attitude, we are determined to honour the legacy of titans. 

PIECES designs everyday standout products with a clear and fashionable mindset. We focus on relevant trends, colours and prints and use simple yet fine, quality fabrics to create feminine and contemporary looks. We are fast-paced, forward-thinking and fashion-centered at our core, and all our products reflect these ideals.​

As PIECES continues to expand, we constantly seek to appeal to a wide audience who enjoy easy to wear products that are vibrant and relevant. We dress people who are fashionably intuitive and aware of the latest trends.​

The team behind PIECES represent a dedicated group of people who believe in the power of aiming high and dreaming big. Our business relies on good people and how we interact with them matters. We focus on mutual success and honesty, and we all pitch in to move our business forward.

At PIECES we are dedicated to upholding a positive environmental and social impact, and constantly improving aspects of our product supply chain. This means, we are on a continuous journey in embedding certified fibres into the making of our designs and to repurpose and renew our products.

YAS is the destination for contemporary, sophisticated, and beautifully crafted designs with an immediate impact. Our collections strike the perfect balance of modern femininity with a bold approach to prints and colours, celebrating women who love fashion and freedom of expression.

At YAS we are a firm believer of the fact that dressing up should not be reserved for special occasions. We simply love the idea of dressing up, for no reason at all, just for the enjoyment of life.

The YAS team is built on trust, respect, and inclusiveness. We value diversity in people and ideas, as much as in personal style – and we encourage and help each other to achieve our goals, while always having our customers’ and our brand’s best interest in mind.

Our success is built on creativity, passion, and the excitement of making beautiful designs. We put great effort into increasing the use of branded and certified fibres which reinforce our commitment to product longevity and enhance customer satisfaction.

DANISH DESIGN SINCE 1997

We present well-constructed and fashionable items to all mothers, whether she is pregnant or nursing. With our product range, we are able to support a modern lifestyle and meet the demand of the environmentally conscious woman. We stay true to our vision to be sustainable, to take care of our planet while never compromising on fit and style.