At BESTSELLER, we want to accelerate fashion’s journey. Our industry has a significant impact. By countering climate change, using resources efficiently and promoting human rights, business can be a positive force for change. Our sustainability strategy is named Fashion FWD and it sets our near-term direction and keeps us accountable with goals to achieve by 2025. When we have achieved these goals, we will then set new ones, always aiming higher towards our North Star.

Read on to learn more about our efforts and progress towards our goals. How we work to increase transparency and traceability of our products and materials, to digitalise our ways of working, to preserve our climate and environment, to motivate and support our people, to cooperate throughout our industry and to stimulate innovation.

How do we safeguard human rights, product safety, and promote responsible environmental stewardship among our supply chain partners? Our global supply chain involves hundreds of thousands of people across six continents. We cooperate with more than 350 suppliers and 700 factories across 22 countries.

Get insight to our vast supply chain - how we do business, and how the way we do business is tailored to improve it.

Fibres and materials are essential to fashion. We're committed to sourcing and using more materials that prove to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production.

Get an overview of our sustainability claims, minimum requirements and certifies and branded materials.

We're dedicated to tackle textile waste and transition towards a circular future.

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Our Social and Labour Supplier Rating measures our suppliers’ human rights performance.

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Using technology to know exactly where our materials come from.

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We use science-based targets to achieve our climate goals.

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Give your garments and accessories the life they deserve.

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We won't reach our goals without fashion innovation.

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BESTSELLER wants to provide stakeholders with important information about our company’s development and activities, and with our integrated report we communicate about the processes, the challenges and the results within our sustainability work.

Get the full insight in our newest annual integrated report, see our modern slavery reporting and more.

Our business activities involve thousands of workers across the world and have a significant impact on the environment. As such, our sustainability work involves a range of issues from workers’ rights to decent working conditions, as well as animal welfare, chemical management and more.

The welfare of the people making our products and those who wear them, as well as the environment we operate in is important to us. Our range of policies and guidelines describe the ethics, behaviour and requirements we expect from ourselves and our business partners.
BESTSELLER Foundation is committing USD 250,000 to the earthquake-affected areas of Myanmar, while BESTSELLER Global Supply Chain remains committed to supporting our suppliers and their colleagues in the weeks and months ahead.
The construction of Logistics Centre West (LCW), our upcoming 155,000 m2 logistics facility in the Netherlands, has officially begun. It's set to be the single biggest BESTSELLER investment.
BESTSELLER Foundation will donate €1 million to support the communities affected by the devastating flooding in the Valencia region of Spain. The donation aims to provide immediate relief. It will also contribute to the long-term recovery process of the region.
With the launch of its first Supply Chain Due Diligence Report, BESTSELLER aims to provide even greater transparency into its sourcing practices and the management of human rights, environmental, and product safety risks.
As the first of its kind within BESTSELLER, the company is incentivising employees for sustainability goals, effective from 2025. The new initiative aims to motivate and accelerate the commitment to collectively transform the industry and bring fashion forward.
In 2023-24, BESTSELLER’s overall results were impacted by challenging conditions in the global fashion market. Despite this, the Danish fashion company managed to secure an improved EBIT and will continue to invest in transforming its business to adapt to new demands.
Since 2023, BESTSELLER brand ONLY has more than doubled the volume of organic cotton sourced from African farmers. In the following years, BESTSELLER will increase its investment in preferred materials, which are necessary for the transformation of the fashion industry.
In a remarkable collaboration, several international fashion companies are collectively investing to accelerate the necessary transformation of the fashion industry's production processes. The initiative aims to achieve a significant overall reduction in CO2 emissions in the fashion industry.
Climate impact Preparing for a circular future Supporting the people in our supply chain Transparency & Reporting Our Supply Chain Certified and branded materials Partnerships & collaborations Product Safety Sustainability Reports Policies