At BESTSELLER, we want to accelerate fashion’s journey. Our industry has a significant impact. By countering climate change, using resources efficiently and promoting human rights, business can be a positive force for change. Our sustainability strategy is named Fashion FWD and it sets our near-term direction and keeps us accountable with goals to achieve by 2025. When we have achieved these goals, we will then set new ones, always aiming higher towards our North Star.

Read on to learn more about our efforts and progress towards our goals. How we work to increase transparency and traceability of our products and materials, to digitalise our ways of working, to preserve our climate and environment, to motivate and support our people, to cooperate throughout our industry and to stimulate innovation.

How do we safeguard human rights, product safety, and promote responsible environmental stewardship among our supply chain partners? Our global supply chain involves hundreds of thousands of people across six continents. We cooperate with more than 542 suppliers and 800 factories across 22 countries.

Get insight to our vast supply chain - how we do business, and how the way we do business is tailored to improve it.

Fibres and materials are essential to fashion. We're committed to sourcing and using materials that proven to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production.

Get an overview of our sustainability claims, minimum requirements and certifies and branded materials.

We're dedicated to tackle textile waste and become a circular business.

Our Social and Labour Supplier Rating measures our suppliers’ human rights performance.

Using technology to know exactly where our materials come from.

We use science-based targets to achieve our climate goals.

Give your garments and accessories the life they deserve.

We won't reach our goals without fashion innovation.

BESTSELLER wants to provide stakeholders with important information about our company’s development and activities, and with our sustainability report we communicate about the processes, the challenges and the results within our sustainability work.

Get the full insight in our newest sustainability report or see our UN Guiding principles reporting framework index 2021.

Our business activities involve thousands of workers across the world and have a significant impact on the environment. As such, our sustainability work involves a range of issues from workers’ rights to decent working conditions, as well as animal welfare, chemical management and more.

The welfare of the people making our products and those who wear them, as well as the environment we operate in is important to us. Our range of policies and guidelines describe the ethics, behaviour and requirements we expect from ourselves and our business partners.

The largest sustainability investment in BESTSELLER's history will limit the emission of greenhouse gases in the fashion industry's value chain.
Since the inception of the global innovation lab in 2017, BESTSELLER has been a consistent supporter of bringing together talents from all over the world to co-create solutions for the challenges our planet is facing. This year will be no exception.
The first roof top solar system installed by BESTSELLER’s partner SOLshare, has begun powering a factory of a textile supplier in Bangladesh. The installation- part of a larger and wider initiative- will convert up to 20 percent of the factory’s energy consumption to clean, renewable power, marking an important milestone for BESTSELLER’s efforts in reducing the environmental impact of its supply chain.
Global fashion company BESTSELLER and architecture studio Henning Larsen have unveiled the concept design for a new ground-breaking logistics centre to be built in the Netherlands. The centre will be the biggest of its kind in Europe made with mass timber, and the companies aim for the building to reach ambitious standards for design and sustainability.
BESTSELLER now expands its direct-to-farm initiatives with regenerative practices to gain new learnings. This season, BESTSELLER-owned JACK & JONES will exclusively receive a share of regenerative cotton from long-standing supplier and partner Artistic Milliners’ very first harvest.
Today, OBJECT and fabric innovator Evrnu are set to launch a small capsule collection made with a fibre that can be regenerated through the same process over and over.  
In the financial year 22/23, the Danish fashion company managed to increase its topline in a changed and challenging market, while the overall result decreased as expected. This instilled optimism and motivation, which will be turned into – and invested in – business development, technology, and the circular transformation of the fashion industry.
The fashion company was yesterday crowned the winner of the DIRA Automation Award 2023.
Climate Positive Circular by design Fair for all Transparency & Reporting Our Supply Chain Fashion FWD materials Partnerships & collaborations Product Safety Sustainability Reports Policies