Bringing Fashion FWD until we are climate positive, fair for all and circular by design – this is our ultimate ambition, our North Star.
At BESTSELLER, we want to accelerate fashion’s journey towards a more sustainable reality. Our industry has a significant impact. By countering climate change, using resources efficiently and promoting human rights, business can be a positive force for change. Our sustainability strategy is named Fashion FWD and it sets our near-term direction and keeps us accountable with goals to achieve by 2025. When we have achieved these goals, we will then set new ones, always aiming higher towards our North Star.
Read on to learn more about our efforts and progress towards our goals. How we work to increase transparency and traceability of our products and materials, to digitalise our ways of working, to preserve our climate and environment, to motivate and support our people, to cooperate throughout our industry and to stimulate innovation.