Last August – in the midst of Copenhagen Fashion Week – SELECTED Femme/Homme’s capsule was crowned the winner of BESTSELLER’s Circular Design Challenge. Now it is available for shoppers.

Not only appearances have changed when BESTSELLER for the second time publishes its publicly available Circular Design Guide.

For calendar year 2023, BESTSELLER’s biggest menswear brand JACK & JONES ups direct-to-farm cotton in their extensive replenishment programme. Pre-season commitment is key to secure traceable organic cotton.

New innovative leather alternative is to be tested by BESTSELLER – and sneakers of the future might be plant-based, recyclable and suitable for composting.

With solar power installations on factory roofs in Bangladesh, BESTSELLER will contribute to reducing greenhouse gas emissions in textile factories producing clothes and shoes for the fashion industry.

Inspired by nature and spiderwebs, this partnership displays an entirely new way of creating textile fibre. The result is a statement piece from BESTSELLER’s menswear brand JACK & JONES, available online with a global reach.