
Last August – in the midst of Copenhagen Fashion Week – SELECTED Femme/Homme’s capsule was crowned the winner of BESTSELLER’s Circular Design Challenge. Now it is available for shoppers.

Not only appearances have changed when BESTSELLER for the second time publishes its publicly available Circular Design Guide.

For calendar year 2023, BESTSELLER’s biggest menswear brand JACK & JONES ups direct-to-farm cotton in their extensive replenishment programme. Pre-season commitment is key to secure traceable organic cotton.

BESTSELLER joins leading fashion brands in affirming its commitment to the International Accord for Health and Safety in the Textile and Garment Industry in Pakistan.

In the past ten months, a window of wider possibilities has opened for more than a thousand women working in BESTSELLER's supply chain in Turkey. The women joined the first women empowerment programme initiated by BESTSELLER at four long-standing Turkish suppliers.

A part of this year's New Year's gift in BESTSELLER is a DKK 5 million donation on behalf of the colleagues to seven hand-picked projects in Pakistan, Cambodia and Bangladesh, among others. All the projects aim to improve conditions for particularly vulnerable people.

New innovative leather alternative is to be tested by BESTSELLER – and sneakers of the future might be plant-based, recyclable and suitable for composting.

With solar power installations on factory roofs in Bangladesh, BESTSELLER will contribute to reducing greenhouse gas emissions in textile factories producing clothes and shoes for the fashion industry.

Inspired by nature and spiderwebs, this partnership displays an entirely new way of creating textile fibre. The result is a statement piece from BESTSELLER’s menswear brand JACK & JONES, available online with a global reach.

Following record growth in 2021-22, BESTSELLER expects more challenging market conditions in the coming year. The first months of BESTSELLER's new financial year indicates a normalisation across the fashion industry and conditions affecting the global economy and therefore also clothes shoppers.