BESTSELLER Foundation will donate €1 million to support the communities affected by the devastating flooding in the Valencia region of Spain. The donation aims to provide immediate relief. It will also contribute to the long-term recovery process of the region.
Located on London’s iconic Oxford Street, JACK & JONES and JJXX opens a 1,300 m2 store, bringing the two brands together under one roof for the first time.
Aarhus Motion and BESTSELLER continue their long-standing partnership with four more years, making it the longest agreement to date. By entering into this agreement, the two parties aim to enhance the popular half marathon set in Aarhus, Denmark – the city that is home to one of the biggest BESTSELLER offices.
Established in 1999, BESTSELLER UK is celebrating its 25-year anniversary by displaying key moments from the past years at an exhibition in the London showrooms located on Fashion Street.
With the launch of its first Supply Chain Due Diligence Report, BESTSELLER aims to provide even greater transparency into its sourcing practices and the management of human rights, environmental, and product safety risks.
As the first of its kind within BESTSELLER, the company is incentivising employees for sustainability goals, effective from 2025. The new initiative aims to motivate and accelerate the commitment to collectively transform the industry and bring fashion forward.
In 2023-24, BESTSELLER’s overall results were impacted by challenging conditions in the global fashion market. Despite this, the Danish fashion company managed to secure an improved EBIT and will continue to invest in transforming its business to adapt to new demands.
Since 2023, BESTSELLER brand ONLY has more than doubled the volume of organic cotton sourced from African farmers. In the following years, BESTSELLER will increase its investment in preferred materials, which are necessary for the transformation of the fashion industry.
BESTSELLER’s biggest menswear brand JACK & JONES has rolled out a new customer loyalty app, JACK & JONES Club. Offering exclusive rewards and personalised benefits, the app aims to provide a seamless omnichannel experience for instore retail and online customers.
For the fifth consecutive time, JACK & JONES and VERO MODA will design and deliver the official Olympic and Paralympic collection for the Danish athletes.