BESTSELLER has joined the Cotton Reloop Matrix Project - a cross-industry initiative to map and physically test where recycled cotton stands today.
While Poland remains a relatively new market for VILA, strong online performance and positive customer response have paved the way for the brand's first physical retail presence in the country.
With the new category, the brand aims to provide families and business partners with a more complete product universe covering all aspects of a child’s wardrobe, while entering a market traditionally dominated by well-established footwear brands.
In August, 15,000 crew members will pull on this year’s crew-tee at Smukfest, one of the most loved music festivals in Denmark. And what might look like a normal crew-tee marks innovation.
This year’s BESTSELLER Aarhus City Half marks 11 years of BESTSELLER as main sponsor of the running event, bringing thousands of runners to the streets of Aarhus. This year, the official running t-shirt has been created by ONLY PLAY.
Turning old clothes into new ones sounds simple. In reality, it is much more complicated.
BESTSELLER is contributing USD 3M, equivalent to DKK 19M, to the Regenerative Fund for Nature, which supports local sheep farmers and shepherds in their work to regenerate natural areas and strengthen living conditions in South Africa.
For the eighth consecutive year, BESTSELLER is opening applications for the Brande Pool, supporting local projects that contribute positively to the development of Brande – the Danish city that is home to the fashion company’s headquarters.
We have renewed our agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming our commitment to safe and responsible working conditions across our supply chain.
BESTSELLER colleagues are now being rewarded with an extra week's salary after reaching bonus targets linked to BESTSELLER’s work on sustainability within core business areas. This comes at a challenging time for BESTSELLER due to global uncertainty.