Our story

BESTSELLER is an international, family-owned fashion company with a strong foundation. Founded by the Holch Povlsen family in Denmark in 1975, we remain true to our Founding Principles.

We have a range of more than 20 brands, including JACK & JONES, VERO MODA and ONLY. We sell clothes and accessories for all ages, genders and occasions. Our products are based on the concept of good quality at competitive prices.

Today our products are sold in 70 countries across Europe, Asia, North America, South America, Oceania and the Middle East. Our wholesale business sells our products to more than 17,000 multi-brand and department stores globally.

There are approximately 3,000 branded BESTSELLER retail stores in 32 countries globally. We own approximately 2,400 of these stores, while the other stores are operated by partners.

We’re more than 18,000 colleagues working across design, logistics, sales, technology and other functions. We employ committed and ambitious colleagues with a positive mindset.

Our global supply chain partners include more than 500 suppliers. Our products are manufactured at more than 800 factories, which employ over 600,000 people across 23 countries.

One World, One Philosophy, One Family is the symbol of the company culture in BESTSELLER. In addition, we've had 10 founding principles to guide our way since 1975. BESTSELLER has about 18,000 dedicated BESTSELLER colleagues in stores and offices around the world. BESTSELLER’s history dates to 1975, when Troels Holch Povlsen and Merete Bech Povlsen opened a single store in the Danish town of Ringkøbing. Initially this was as an outlet to sell clothes for Troels’ uncle. But later that year the business expanded. So, the couple began importing their own products and selling to wholesale partners.
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