Last week, BESTSELLER UK re-opened its showroom in the heart of London. The new showroom is a stylish high-tech fashion hub in the heart of London’s trendy Shoreditch.

We've signed a contract to build a high-tech logistics centre in the Netherlands – the biggest single investment in BESTSELLER's history.

BESTSELLER is one of the first fashion retailers to scale a new blockchain solution and is thereby taking a remarkable step towards product traceability. Investments in traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.

3D opens up a world of possibilities and the BESTSELLER brand VILA now rakes in on years of determined work with digitalisation as they launch their first full-blown 3D event.

With today’s launch of an international traceability project using innovative blockchain technology, BESTSELLER intensifies its efforts towards a more transparent supply chain.