By investing in upgrading our data, using blockchain and designing with 3D technology, we can reduce samples and work with our supply chain partners to create transparency and traceability.

Traceability solutions are needed to get validation of information and ensure compliance with expected EU requirements for digital product passports. 

Getting full traceability and transparency in global apparel and footwear supply chains is, however, a significant industry challenge due to the complexities of the different tiers. We've started with our Public Factory Lists, and we focus on industry collaboration to improve our systems for tracking and communicating knowledge and data.  

Following on from a close collaboration on several successful pilot projects, BESTSELLER has expanded its partnership with innovator TextileGenesis to trace man-made cellulosic fibres and direct-to-farm cotton throughout BESTSELLER’s supply chain. Specifically, we will in 2022 trace the fibres in approximately 25 million pieces of garments from raw material to end product.

Historically, the process to design clothes and accessories in the fashion industry has relied exclusively on physical materials. 

Following the digital revolution, the latest 3D technology provides the fashion industry with opportunities to design styles using 3D software to significantly reduce the need for physical samples across the whole industry.

By working together with our supply chain partners to develop 3D style creation we can make the design process much more efficient, reducing design lead-times by up to 50 percent.

The construction of Logistics Centre West (LCW), our upcoming 155,000 m2 logistics facility in the Netherlands, has officially begun. It's set to be the single biggest BESTSELLER investment.
BESTSELLER’s biggest menswear brand JACK & JONES has rolled out a new customer loyalty app, JACK & JONES Club. Offering exclusive rewards and personalised benefits, the app aims to provide a seamless omnichannel experience for instore retail and online customers.
A record investment in automation will take fashion logistics to the next level.
Global fashion company BESTSELLER and architecture studio Henning Larsen have unveiled the concept design for a new ground-breaking logistics centre to be built in the Netherlands. The centre will be the biggest of its kind in Europe made with mass timber, and the companies aim for the building to reach ambitious standards for design and sustainability.
The fashion company was yesterday crowned the winner of the DIRA Automation Award 2023.
The fashion company is privileged to have four containers with VERO MODA and ONLY products on the maiden voyage of world’s first methanol powered container vessel.
Last week, BESTSELLER UK re-opened its showroom in the heart of London. The new showroom is a stylish high-tech fashion hub in the heart of London’s trendy Shoreditch.
We've signed a contract to build a high-tech logistics centre in the Netherlands – the biggest single investment in BESTSELLER's history.
Resource use Climate Impact People in our supply chain Innovation