Transparency is essential when dealing with important issues such as health and safety, decent working conditions and environmental protection throughout the life cycle of our products.

By investing in upgrading our data, using blockchain and designing with 3D technology, we can reduce samples and work with our supply chain partners to create transparency and traceability and help them reduce their climate footprint.

We can build a flexible supply chain to ensure our products are available at the right place at the right time, but the data can also be used to trace our products – from farm to fashion.

Traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.

Getting full traceability and transparency in global apparel and footwear supply chains is, however, a challenge due to the complexities of the different tiers. We've started with our Public Factory Lists, and we focus on industry collaboration to improve our systems for tracking and communicating knowledge and data. To help develop both accurate and useful information we'll be using industry aligned methodologies such as the Sustainable Apparel Coalition’s Higg Product Module.

Last week, BESTSELLER UK re-opened its showroom in the heart of London. The new showroom is a stylish high-tech fashion hub in the heart of London’s trendy Shoreditch.
We've signed a contract to build a high-tech logistics centre in the Netherlands – the biggest single investment in BESTSELLER's history.
BESTSELLER is one of the first fashion retailers to scale a new blockchain solution and is thereby taking a remarkable step towards product traceability. Investments in traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.
3D opens up a world of possibilities and the BESTSELLER brand VILA now rakes in on years of determined work with digitalisation as they launch their first full-blown 3D event.
With today’s launch of an international traceability project using innovative blockchain technology, BESTSELLER intensifies its efforts towards a more transparent supply chain.
With solar power installations on factory roofs in Bangladesh, BESTSELLER will contribute to reducing greenhouse gas emissions in textile factories producing clothes and shoes for the fashion industry.
Inspired by nature and spiderwebs, this partnership displays an entirely new way of creating textile fibre. The result is a statement piece from BESTSELLER’s menswear brand JACK & JONES, available online with a global reach.
Following record growth in 2021-22, BESTSELLER expects more challenging market conditions in the coming year. The first months of BESTSELLER's new financial year indicates a normalisation across the fashion industry and conditions affecting the global economy and therefore also clothes shoppers.
Circular by design Climate Positive Fair for all Innovation