These goals were set in 2018. at the launch of the Fashion FWD strategy
100% of our key waste streams from our head offices and owned and operated logistics centers will be recycled or reused.
We will drive forward post-consumer waste and circular infrastructure solutions, engaging in collaborative initiatives to turn waste into valuable resources.
We will have tested and implemented circular business models in selected key markets with relevant partners.
We will facilitate the development of certified and/or branded fibres and materials at market scale through innovation and industry collaborations.
We will source 50% of our polyester from recycled polyester or other certified and/or branded alternatives.
To support the development of alternatives to polyester, we have joined Fashion for Good’s Full Circle Textiles Project for polyester.
The project aims to scale promising chemical recycling options for polyester, as chemical recycling has the potential to make textile-to-textile recycling a reality for polyester.
Our Innovation Lab has joined the innovative ReSuit project – led by Danish Technological Institute. In ReSuit, we are working with various stakeholders to investigate and understand, how the textile industry can improve design processes and what technologies are best suited to recycling post-consumer textile waste.
Invest FWD has invested in Ambercycle, an American company specialising in polyester recycling. They have developed a pioneering process for used polyester textiles that separates and purifies post-consumer textile waste at the molecular level to produce regenerated materials that can be crafted into new garments. This investment represents our ongoing focus on materials and recycling.
We’re piloting a project, which supports utilisation of textile cutting scraps. To develop the desirable new recycled yarns, BESTSELLER collaborates with CYCLO – a Bangladeshi recycled cotton fibre firm on a mission to recycle the cotton fabric discarded daily as cutting waste.