Among other global brands, BESTSELLER partners a Fashion for Good facilitated consortium to prototype Kintra Fiber's materials in their product lines, driven by a shared goal to explore innovative materials and processes.

''Given the significant environmental impact of traditional polyester and the expected growth of the synthetic fibre market, there is a clear need for the industry to change.”
- Camilla Skjønning Jørgensen, Innovation Manager at BESTSELLER.

Additionally, Kintra Fibers is part of BESTSELLER's Invest FWD portfolio of investments that aim to generate change in the fashion industry.

''Kintra Fibers fits our Invest FWD strategy where we continuously investigate alternative fibres for long-term viability, and we are excited to be among the brands taking action to help Kintra Fibers scale its promising solution.''

The Dyestuff Library will accelerate the shift from conventional chemistry to alternative options by enabling visibility and access to innovations. It is a digital tool that enables partners to choose innovative dyestuff based on specific metrics and fabric requirements for commercial use.

Over the course of a year, 15 selected dyestuff innovations will participate in lab and pilot trials. Innovators will go through extensive compliance and toxicity testing to ensure they are safe for commercial use.

''We need innovation in dyeing processes as well that focus on less wasteful practices, reduces water usage and is less energy consuming. To reach this, it is essential that the fashion industry supports initiatives with an upscaling perspective so new solutions can reach a commercial level – making BESTSELLER very excited about this project. The Dyestuff Library is exactly that kind of initiative and collaboration between brands, suppliers and dyestuff innovators.''
- Camilla Skjønning Jørgensen, BESTSELLER’s Innovation Manager.

Together with Fashion for Good and partners like C&A, Reformation, and Target, BESTSELLER is part of the Beyond50 Denim project. The initiative looks into how hemp can be used more widely in denim by combining two technologies—one that makes hemp easier to spin, and another that improves softness. The goal is to test whether denim with higher hemp content can meet everyday performance and design expectations.

In collaboration with innovator Biophilica, BESTSELLER aims to test and validate the leather alternative Treekind® as a replacement for conventional footwear materials. Treekind® is a plant-based and compostable material, made from a formulation of lignocellulose from fallen tree leaves and an algae binder.

The aim of the Fashion for Good pilot is to jointly create sample products to validate the use of Treekind® in specific product applications. The pilot includes iterative product prototyping and real-time feedback enabling Biophilica to continue to refine its material for footwear applications.

The pilot aims to validate and scale black pigments derived from waste feedstocks such as industrial carbon, algae and wood that could replace synthetic dyes.

The colour black has a long history in the fashion industry and is one of the most commonly used colours to dye apparel. Modern synthetic dyes are often derived from petro-chemical compounds.

This project aims to develop and scale black pigment for the dope dyeing of man-made cellulosics (MMCs) fibres and recycled polyester (rPet) yarns, evaluating the technologies of the participating innovators.

Fashion for Good launched the Black Pigment Pilot project together with partners BESTSELLER, Birla Cellulose, Kering and PVH Corp., in collaboration with Paradise Textiles, and innovators Graviky Labs, Living Ink and Nature Coatings.

This project brings together a pioneering consortium to accelerate the development of Polyhydroxyalkanoates or PHA polymer fibres; a biosynthetic alternative to fossil fuel-based fibres such as polyester.

Key industry players are brought together to investigate, test and validate the solutions provided by innovators in the PHA polymer space. With catalytic funding provided by Laudes Foundation, collaborating partners include BESTSELLER, Norrøna, PVH Corp. and the Fabrics Division of W. L. Gore & Associates providing industry expertise and financial support.

Participating innovators Bio Craft Innovation, Full Cycle Bioplastics and Newlight Technologies contribute their solutions to validate their potential, providing insights to scale the industry in the long term.

The project was launched with the ambition to validate and scale promising technologies in polyester chemical recycling and to encourage financing and offtake commitments in the fashion industry.

Polyester claims a significant part of the global fibre market, as one of the most commonly used fibres in the world. As a synthetic fibre derived from petroleum, polyester does not naturally break down in the environment. Chemical recycling of polyester is a key solution that address the polyester textile waste challenge.

The ‘Untapped Agricultural Waste Project’ was launched to validate and scale technologies that can successfully transform agricultural waste into new textile fibres. With catalytic funding provided by Laudes Foundation, Fashion for Good partners adidas, BESTSELLER, Vivobarefoot and Birla Cellulose, and six innovators, the consortium project will assess the technical feasibility of natural fibres created by the selected innovators using agricultural waste such as rice husks, hemp, wheat straw, banana and pineapple. The first phase of the project concludes in December 2022.

To further drive supply chain adoption and move beyond lab scale, the next phase of the project will pilot the agri-waste fibres from selected innovators in collaboration with partner brands and supply chain players in commercial facilities to produce larger quantities. This next phase ultimately aims to further enable brand offtake agreements and financing to facilitate scaling.

Mycelium technology company Ecovative announced the launch of an international fashion cooperative, with global brands BESTSELLER and PVH Corp. as founding members. Through the cooperative, these brands will have priority access to Ecovative’s mycelium innovations through its Forager™ Hides platform. Fashion for Good was integral in bringing these parties together to advance an innovative alternative to conventional leather.

''Mycelium shows great potential in the fashion innovation sphere – it even extends far beyond our own industry. We are keen on diving into the product development phase and really understanding the aesthetics and actual performance of Ecovative’s innovative materials in the lab. This pilot enables us to gain more insight into mycelium as a leather alternative.''
- Anders Schorling Overgård, Sustainable Materials Engineer, BESTSELLER