Man-made cellulosics

Man-made cellulosics (MMC) more commonly known as Viscose, Lyocell and Modal, and are made of dissolved pulp, usually sourced from wood.

We have partnered with the organisation Canopy to help set a framework for the production and wood-sourcing criteria. We’ve developed a Forest Protection Policy (see below), while we are tracing the wood pulp sources in our supply chain. This is a vital step as a CanopyStyle partner.

Our target of sourcing 100 percent of our MMC fibres, in line with the Canopy requirements, is challenged by the lack of transparency in the industry which is why we have invested in different innovative solutions through Invest FWD.

One investment is with Infinited Fiber Company to secure access to the Finnish innovator’s patented fibre Infinna – a unique regenerated textile fibre with the natural, soft look and feel of cotton.

We’ve also invested in Evrnu – a textile innovations company that has invented a new engineered fibre called NuCycl that is made from discarded clothing and can be recycled multiple times.

We collaborate with LENZING™ to explore and test the capabilities of their new fibres, for the textile industry.

Protecting ancient and endangered forests is an important part of protecting the world’s limited forest resource and wildlife.

As a member of the Canopy Style and Pack4Good initiatives, we work to eliminate sourcing man-made cellulosics, and paper and packaging from endangered species habitat and ancient and endangered forests, with a preference for Forest Stewardship Council (FSC) certification when virgin fibre is required.

As implementation progresses, we will work with suppliers, non-governmental organisations, other stakeholders and brands that work with Canopy to support the protection of ancient and endangered forests and to reduce the demands placed upon our forests.

BESTSELLER is one of the first fashion retailers to scale a new blockchain solution and is thereby taking a remarkable step towards product traceability. Investments in traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.

Today, BESTSELLER and Invest FWD presents three new exciting investments – all with great potential to change the fashion industry.

With today’s launch of an international traceability project using innovative blockchain technology, BESTSELLER intensifies its efforts towards a more transparent supply chain.

With Infinited Fiber Company’s latest financing round securing EUR 30 million in new capital, BESTSELLER’s investment arm Invest FWD is among the Finnish textile technology group’s new investors. Concurrently, BESTSELLER has signed a multiyear sales agreement for their fibre, Infinna.

We have renewed our agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming our commitment to safe and responsible working conditions across our supply chain.

BESTSELLER colleagues are now being rewarded with an extra week's salary after reaching bonus targets linked to BESTSELLER’s work on sustainability within core business areas. This comes at a challenging time for BESTSELLER due to global uncertainty.

Only the facade remains of the historic corner building on Gammeltorv, which, after several years of extensive renovation, now reopens as BESTSELLER’s new flagship store. The renovation has been carried out with a focus on creating a modern retail store, but with great respect for the building's original architecture and preservation value.

While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.