Man-made cellulosics

Man-made cellulosics (MMC) more commonly known as Viscose, Lyocell and Modal, and are made of dissolved pulp, usually sourced from wood.

We have partnered with the organisation Canopy to help set a framework for the production and wood-sourcing criteria. We’ve developed a Forest Protection Policy (see below), while we are tracing the wood pulp sources in our supply chain. This is a vital step as a CanopyStyle partner.

Our target of sourcing 100 percent of our MMC fibres, in line with the Canopy requirements, is challenged by the lack of transparency in the industry which is why we have invested in different innovative solutions through Invest FWD.

One investment is with Infinited Fiber Company to secure access to the Finnish innovator’s patented fibre Infinna – a unique regenerated textile fibre with the natural, soft look and feel of cotton.

We’ve also invested in Evrnu – a textile innovations company that has invented a new engineered fibre called NuCycl that is made from discarded clothing and can be recycled multiple times.

We collaborate with LENZING™ to explore and test the capabilities of their new fibres, for the textile industry.

Protecting ancient and endangered forests is an important part of protecting the world’s limited forest resource and wildlife.

As a member of the Canopy Style and Pack4Good initiatives, we work to eliminate sourcing man-made cellulosics, and paper and packaging from endangered species habitat and ancient and endangered forests, with a preference for Forest Stewardship Council (FSC) certification when virgin fibre is required.

As implementation progresses, we will work with suppliers, non-governmental organisations, other stakeholders and brands that work with Canopy to support the protection of ancient and endangered forests and to reduce the demands placed upon our forests.

BESTSELLER is one of the first fashion retailers to scale a new blockchain solution and is thereby taking a remarkable step towards product traceability. Investments in traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.

Today, BESTSELLER and Invest FWD presents three new exciting investments – all with great potential to change the fashion industry.

With today’s launch of an international traceability project using innovative blockchain technology, BESTSELLER intensifies its efforts towards a more transparent supply chain.

With Infinited Fiber Company’s latest financing round securing EUR 30 million in new capital, BESTSELLER’s investment arm Invest FWD is among the Finnish textile technology group’s new investors. Concurrently, BESTSELLER has signed a multiyear sales agreement for their fibre, Infinna.

In August, 15,000 crew members will pull on this year’s crew-tee at Smukfest, one of the most loved music festivals in Denmark. And what might look like a normal crew-tee marks innovation.

This year’s BESTSELLER Aarhus City Half marks 11 years of BESTSELLER as main sponsor of the running event, bringing thousands of runners to the streets of Aarhus. This year, the official running t-shirt has been created by ONLY PLAY.

Turning old clothes into new ones sounds simple. In reality, it is much more complicated.