At BESTSELLER, we have taken a strong stance on Animal Welfare.

Animals must not be harmed for the manufacturing of our products. For more than a decade, BESTSELLER has been a fur-free company. Through the Fur Free Retailer programme*, we give our customers an easy way of recognising that BESTSELLER does not sell real fur.


Fashion FWD Goal

Through our membership of the Textile Exchange, we are engaging in animal welfare discussions and we have committed ourselves to sourcing all our wool according to the Responsible Wool Standard by 2025. We will follow developments closely in order to adjust our strategy accordingly.


*BESTSELLER has entered the Fur Free Retailer program together with The Fur Free Alliance (FFA). The FFA is an international coalition of animal protection organisations working to bring an end to the exploitation and killing of animals for their fur.

3D video from SELECTED FEMME illustrating the use of certified mohair.

Certified and branded materials are materials proven to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production.

Cotton is one of our most important raw materials. It is a renewable material and the cultivation and production of cotton creates jobs and improves the lives of millions of people globally. However, it also has a significant impact on the planet and people engaged depending on the farming method. For this reason, we have committed to source 100 percent certified and branded cotton.

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Man-made cellulosics (MMC) more commonly known as Viscose, Lyocell and Modal, and are made of dissolved pulp, usually sourced from wood.

We’re partnering with the environmental organisation Canopy, developed a Forest Protection Policy and are tracing the wood pulp sources in our supply chain.

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The polyester fibre is important for many of our current collections. It's a versatile synthetic fibre that is easy to care for. But it also uses large amounts of energy to produce, is based on non-renewable petroleum and it is non-biodegradable.

These characteristics mean that we need to make every effort to minimise its negative impacts as well as investigate alternative fibres for long-term viability.

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In order to become more circular, we are exploring and already using alternative fibre options. Innovation in textiles is strategically important for BESTSELLER and through Invest FWD and our involvement in Fashion for Good, we will explore innovative material solutions and help bring them to scale.

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We’re continuously evaluating, testing and adopting innovative solutions within textile recycling. Meanwhile our brands are working to increase their sourcing of recycled fibres.

Click to learn more about our goals and projects.

Climate Impact Preparing for a circular future Supporting the people in our supply chain Certified and branded materials