100% of our man-made cellulosic fibres will be sourced in line with industry best practice, such as the FSC.

We will source 100% of our cotton from certified and/or branded alternatives.

Within our cotton supply, we will source 30% from organic or in-conversion cotton.

We will source 50% of our polyester from recycled polyester or other certified and/or branded alternatives.

100% of our wool will be sourced in line with industry best practice, such as the Responsible Wool Standard (RWS).

We will facilitate the development of certified and/or branded fibres and materials at market scale through innovation and industry collaborations.

The volume of samples we produce will be significantly reduced by investing in digital solutions and collaborating closely with our key suppliers.

We will have tested and implemented circular business models in selected key markets with relevant partners.

We will drive forward post-consumer waste and circular infrastructure solutions, engaging in collaborative initiatives to turn waste into valuable resources

All consumer-facing packaging will be 100% reusable, recyclable or compostable.

We will have phased out single use virgin plastic wherever possible

Fibres and materials are essential to fashion. Year round we create accessories and garments made from a range of natural and man-made fibres that can be cut and sewn into clothing.

BESTSELLER is naturally committed to sourcing and using materials that are proven to have less impact on the environment with a reduced water, energy and chemical footprint.

We’re reducing our environmental impact through innovation: We need to innovate and invest to become circular by design. That’s why we’re investigating and scaling early-stage fibre developments, working cross-sectoral for a circular economy and focusing on regenerative practises.

Innovation in textiles is strategically important for BESTSELLER and through Invest FWD and our involvement in e.g. Fashion for Good, we’re exploring innovative material solutions and help bring them to scale.

The future of fashion is circular. This is the clear ambition of the EU, showcased through the Circular Economy Action Plan and the EU Strategy for Sustainable and Circular Textiles. The proposed legislation includes initiatives on product design, waste management, new business models and regulated green claims.

While much of the proposals are already incorporated into our Fashion FWD strategy, the legislation stresses the importance of strategy progress and speed. To comply with any future legislation, we’re strengthening our focus on data and data streams, traceability and transparency measures and legal legislative insight.

We’re also preparing our products for the circular future envisioned by the EU. Therefore, we have developed our Circular Design Guide. The guide is an internal document for all designers and product developers across brands on how to design and create with circularity in mind – but made publicly available to inspire others.

Cotton is one of our most important raw materials. It's a renewable material and the cultivation and production of cotton creates jobs and improves the lives of millions of people globally.

However, it also has a significant impact on the planet and people engaged depending on the farming method. For this reason, we have committed to source 100 percent certified and branded cotton.

We’re moving away from how we’ve been using plastic and paper-based packaging. Every year, we use a huge amount of plastic packaging; for our polybags, for wrapping, for how we present our fashion products to our customers.

Plastics for polybags and paper-based shipping boxes are were our biggest consumption lies. That’s why we have implemented our policies for Paper-Based Packaging and Plastic Packaging.

Learn about our efforts for 100 percent reusable, recycled or compostable packaging

We're dedicated to tackle textile waste and become a circular business.

Using technology to know where our materials come from.

Give your garments and accessories the life they deserve.

We're committed to improving recyclability at company, industry and societal level.

For the past three years, the ReSuit project has been pursuing a solution for textile recycling. Now, the project alliance is ready to present its positive findings. 
Collaborative strategies and innovation at the forefront.
Materials science company Kintra Fibers, which has developed a bio-based polyester, has successfully raised $8 million in Series A funding. BESTSELLER’s Invest FWD is among the co-investors.
JACK & JONES has just launched a pair of jeans made from the innovative Infinna™ fibre from Infinited Fiber Company.
Last August – in the midst of Copenhagen Fashion Week – SELECTED Femme/Homme’s capsule was crowned the winner of BESTSELLER’s Circular Design Challenge. Now it is available for shoppers.
Not only appearances have changed when BESTSELLER for the second time publishes its publicly available Circular Design Guide.
For calendar year 2023, BESTSELLER’s biggest menswear brand JACK & JONES ups direct-to-farm cotton in their extensive replenishment programme. Pre-season commitment is key to secure traceable organic cotton.
New innovative leather alternative is to be tested by BESTSELLER – and sneakers of the future might be plant-based, recyclable and suitable for composting.
Climate Impact Supporting the people in our supply chain