Partnerships & collaborations

We have joined various multi-stakeholder initiatives and partnerships through which we address industry-specific challenges and opportunities together with other retailers, non-governmental organisations (NGOs) and industry associations.

The Sustainable Apparel Coalition (SAC) is a trade organisation comprised of brands, retailers, manufacturers, government, NGOs and academic experts, representing more than 40% of the global apparel and footwear market.

SAC is working to reduce the environmental and social impacts of apparel and footwear products around the world.

BESTSELLER became a member in December 2013.

Read more at apparelcoalition.org

Textile Exchange is a global non-profit that works closely with its members to drive industry transformation in preferred fibres, integrity and standards, and responsible supply networks.

Through Textile Exchange, it is possible to identify and share best practices regarding farming, materials, processing, traceability and product end-of-life, reducing the textile industry’s impact on the world’s water, soil and air, and – by extension – the human population.

Visit textileexchange.org

We’ve been a strategic partner in Global Fashion Agenda since 2017.

Global Fashion Agenda (GFA) is a non-profit organisation that fosters industry collaboration on sustainability in fashion to accelerate impact. In collaboration with other strategic partners, GFA aims to mobilise the global fashion system to change the way we produce, market and consume fashion. It operates as a leadership forum focused on global sustainability.

We’re a part of the impact initiative Circular Fashion Partnership – a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products.

Read more here and here.

BESTSELLER Innovation focuses on new low-impact materials, regenerative production, new circular business models and smarter ways of manufacturing. As the liaison between Invest FWD, innovators and our brands, BESTSELLER Innovation acts as a catalyst for cross-sectoral collaborations consisting of pilot projects, workshops, case studies, investments and more to accelerate change.

We’re a strategic partner in Fashion for Good (as mentioned above), and we work with numerous innovators such as Infinited Fiber Company, Renewcell, Spinnova, VitroLabs, TextileGenesis, Ambercycle and more.

Find an overview of our innovative collaborations and projects here.

The Danish Innovation Fund has granted DKK 106.5 million for a mission-driven partnership, which will support research within the circular economy for plastics and textiles in Denmark until 2050.

We are among the 92 partners that must contribute to the green transition through one out of four national missions. Specifically, BESTSELLER has committed to participate in various projects and will contribute with skills, internal resources and finances.

BESTSELLER's Head of Sustainability, Dorte Rye Olsen, partakes in the board of the Partnership within Circular Economy of Plastics and Textiles.
Read more here.

The Sector cooperation for circularity (Sektorsamarbejde for cirkularitet) was launched in August 2022 by the Danish Ministry of Environment, Danish industry associations and a select group of Danish fashion and textile companies.

Among its contents, one of the ambitions is that recycled materials must account for 40 percent of the signatory companies' production fabrics by 2030, whereof at least 10 percent must be textile-to-textile recycled materials. In addition, garments must be designed for multiple ‘lives’ and a larger part of clothing sales in Denmark must come from resale.

​​​​​​​The goals are in line with BESTSELLER’s Fashion FWD ambitions – and at the same time it’s clear that we, and the entire industry, must accelerate and learn from each other to reach them in time. Therefore, the project call for knowledge sharing and exchange of experience to ensure joint progress and action.

Read more here (Danish).

The leading research and technology company Danish Technological Institute has gathered a number of significant players within fashion and textiles (BESTSELLER, Elis, Design School Kolding), raw material production (A/S Dansk Shell) and consumer behaviour (Naboskab), as well as recycling technology experts (Aarhus University, Fraunhofer and Danish Technological Institute). The objective is a more sustainable textile industry and recycling of all textile waste in Denmark.

The project is called ReSuit (Recycling Technologies and Sustainable Textile Product Design): a Grand Solutions Project supported by Innovation Fund Denmark with DKK 13 million, running from 2021-2024.

Read more here.

As part of setting science-based targets BESTSELLER has also joined RE100.

Led by The Climate Group in partnership with CDP, RE100 is a collaborative initiative bringing together the world’s most influential businesses committed to 100% renewable power. 


Read more: there100.org

Cotton is one of the most used materials in the fashion industry. At BESTSELLER, we care about our cotton farmers and the practices in which they grow their cotton and it is our goal to help transform the cotton sector into a more sustainable one.

Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products.

BESTSELLER is committed to sourcing 100% of our cotton as branded and/or certified cotton by 2022. This includes organic cotton, recycled cotton and cotton sourced as Better Cotton.

See bettercotton.org/ for details

In 2020, BESTSELLER became a proud Contributor to the Organic Cotton Accelerator (OCA), an organisation dedicated to organic growing practices, which take care of the people who grow cotton and the land on which it grows.

OCA acts as a catalyst for change by investing in farm-level programmes that enable farmer education and support, develop new cotton cultivars and facilitate sourcing models linking brands, retailers and suppliers directly to the farm. These programmes bring additional transparency, integrity, supply security and measurable social and environmental impact to organic cotton. 

Read more: organiccottonaccelerator.org

The Consortium's vision is to work towards zero impact from fibre fragmentation from textiles to the natural environment. The work of The Microfibre Consortium (TMC) is to connect and translate deep academic research with the reality of commercial supply chain production.

Learn more at microfibreconsortium.com

The Danish Innovation Fund has granted DKK 106.5 million for a mission-driven partnership, which will support research within the circular economy for plastics and textiles in Denmark until 2050. BESTSELLER is among the 92 partners that must contribute to the green transition through one out of four national missions.
BESTSELLER has signed a new agreement to develop a women empowerment programme for our suppliers in Turkey, building on the success of reaching the Fashion FWD target of empowering 100,000 women four years ahead of schedule.
Signatories to the former Bangladesh Accord have agreed to continue legally-binding commitments to workplace safety in Bangladesh and explore expanding the programme to other countries.
Try saying ‘Polyhydroxyalkanoates’ three times in a row. No? Well, maybe it’s time to learn, as it could be the future material in fashion.
The amount of discarded textiles is increasing annually, with projections of further acceleration. Although some of this waste is reused, a significant proportion is diverted for recycling. To create the necessary infrastructure to effectively recycle these textiles, an understanding of their material composition is needed. Enter the Sorting for Circularity Project.
A group of Denmark’s largest players have come together to redraw the boundaries for fashion design, recycling technologies and consumer behaviour.
Long-standing BESTSELLER supplier Artistic Milliners has – in collaboration with BESTSELLER and JACK & JONES – secured farm-to-fashion traceability for its indigenous Organic Cotton in a direct-to-farm approach to benefit the entire community.
BESTSELLER Group is piloting two major circularity projects, and one of them supports utilisation of its own textile cutting scraps, creating a valuable closed-loop system in a fully transparent supply chain.
Climate Positive Fair for all Circular by design Supply Chain Stakeholders Fashion FWD materials Transparency & Reporting