Partnerships & collaborations

We have joined various multi-stakeholder initiatives and partnerships through which we address industry-specific challenges and opportunities together with other retailers, non-governmental organisations (NGOs) and industry associations.

We work with numerous stakeholders to manage and collaborate together on managing our human rights, environmental and chemical risks in this part of BESTSELLER's supply chain.

These include Action Collaboration Transformation (ACT), BSR Herproject, Ethical Trading Initiative (ETI), the International Accord for Health and Safety in the Textile and Garment Industry, and many more.

Since 2018, we’ve been a strategic partner in Fashion for Good - a global community of brands, producers, retailers, suppliers, NGOs, innovators and investors united around shared ambitions of positively transforming the fashion industry. With our partnership, we aim to identify and grow new sustainable innovations and solutions through Fashion For Good’s Innovation Platform.

BESTSELLER has committed to setting science-based goals on greenhouse gases. We have officially committed to set these targets through the Science Based Targets initiative (SBTi), which has an overall aim of making science-based target setting standard business practice by 2020.

The initiative is a collaboration between Carbon Disclosure Project, the United Nations Global Compact (UNGC), World Resources Institute (WRI) and the World Wide Fund for Nature (WWF). SBTi is also one of the We Mean Business Coalition commitments.

The Sustainable Apparel Coalition (SAC) is a trade organisation comprised of brands, retailers, manufacturers, government, NGOs and academic experts, representing more than 40% of the global apparel and footwear market.

SAC is working to reduce the environmental and social impacts of apparel and footwear products around the world.

BESTSELLER became a member in December 2013.

Read more at apparelcoalition.org

Textile Exchange is a global non-profit that works closely with its members to drive industry transformation in preferred fibres, integrity and standards, and responsible supply networks.

Through Textile Exchange, it is possible to identify and share best practices regarding farming, materials, processing, traceability and product end-of-life, reducing the textile industry’s impact on the world’s water, soil and air, and – by extension – the human population.

Visit textileexchange.org

We’ve been a strategic partner in Global Fashion Agenda since 2017.

Global Fashion Agenda (GFA) is a non-profit organisation that fosters industry collaboration on sustainability in fashion to accelerate impact. In collaboration with other strategic partners, GFA aims to mobilise the global fashion system to change the way we produce, market and consume fashion. It operates as a leadership forum focused on global sustainability.

We’re a part of the impact initiative Circular Fashion Partnership – a cross-sectorial project to support the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products.

Read more here and here.

BESTSELLER Innovation focuses on new low-impact materials, regenerative production, new circular business models and smarter ways of manufacturing. As the liaison between Invest FWD, innovators and our brands, BESTSELLER Innovation acts as a catalyst for cross-sectoral collaborations consisting of pilot projects, workshops, case studies, investments and more to accelerate change.

We’re a strategic partner in Fashion for Good (as mentioned above), and we work with numerous innovators such as Infinited Fiber Company, Renewcell, Spinnova, VitroLabs, TextileGenesis, Ambercycle and more.

Find an overview of our innovative collaborations and projects here.

The Danish Innovation Fund has granted DKK 106.5 million for a mission-driven partnership, which will support research within the circular economy for plastics and textiles in Denmark until 2050.

We are among the 92 partners that must contribute to the green transition through one out of four national missions. Specifically, BESTSELLER has committed to participate in various projects and will contribute with skills, internal resources and finances.

BESTSELLER's Head of Sustainability, Dorte Rye Olsen, partakes in the board of the Partnership within Circular Economy of Plastics and Textiles.
Read more here.

The Sector cooperation for circularity (Sektorsamarbejde for cirkularitet) was launched in August 2022 by the Danish Ministry of Environment, Danish industry associations and a select group of Danish fashion and textile companies.

Among its contents, one of the ambitions is that recycled materials must account for 40 percent of the signatory companies' production fabrics by 2030, whereof at least 10 percent must be textile-to-textile recycled materials. In addition, garments must be designed for multiple ‘lives’ and a larger part of clothing sales in Denmark must come from resale.

​​​​​​​The goals are in line with BESTSELLER’s Fashion FWD ambitions – and at the same time it’s clear that we, and the entire industry, must accelerate and learn from each other to reach them in time. Therefore, the project call for knowledge sharing and exchange of experience to ensure joint progress and action.

Read more here (Danish).

The leading research and technology company Danish Technological Institute has gathered a number of significant players within fashion and textiles (BESTSELLER, Elis, Design School Kolding), raw material production (A/S Dansk Shell) and consumer behaviour (Naboskab), as well as recycling technology experts (Aarhus University, Fraunhofer and Danish Technological Institute). The objective is a more sustainable textile industry and recycling of all textile waste in Denmark.

The project is called ReSuit (Recycling Technologies and Sustainable Textile Product Design): a Grand Solutions Project supported by Innovation Fund Denmark with DKK 13 million, running from 2021-2024.

Read more here.

As part of setting science-based targets BESTSELLER has also joined RE100.

Led by The Climate Group in partnership with CDP, RE100 is a collaborative initiative bringing together the world’s most influential businesses committed to 100% renewable power. 


Read more: there100.org

Cotton is one of the most used materials in the fashion industry. At BESTSELLER, we care about our cotton farmers and the practices in which they grow their cotton and it is our goal to help transform the cotton sector into a more sustainable one.

Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products.

BESTSELLER is committed to sourcing 100% of our cotton as branded and/or certified cotton by 2022. This includes organic cotton, recycled cotton and cotton sourced as Better Cotton.

See bettercotton.org/ for details

In 2020, BESTSELLER became a proud Contributor to the Organic Cotton Accelerator (OCA), an organisation dedicated to organic growing practices, which take care of the people who grow cotton and the land on which it grows.

OCA acts as a catalyst for change by investing in farm-level programmes that enable farmer education and support, develop new cotton cultivars and facilitate sourcing models linking brands, retailers and suppliers directly to the farm. These programmes bring additional transparency, integrity, supply security and measurable social and environmental impact to organic cotton. 

Read more: organiccottonaccelerator.org

The Consortium's vision is to work towards zero impact from fibre fragmentation from textiles to the natural environment. The work of The Microfibre Consortium (TMC) is to connect and translate deep academic research with the reality of commercial supply chain production.

Learn more at microfibreconsortium.com

The board of the Environmental Technology Development and Demonstration Program (MUDP) has established an innovation partnership with an associated advisory board for circular textile technologies, called CirkTek.

The initiative is supported by the Danish Technological Institute and an open knowledge forum of experts within circular economy for textiles. Through dialogue and knowledge sharing, the initiative will strengthen the Danish textile industry's circular transition by making Denmark a showcase for circular innovation in the textile sector.

The focus of the work is technological development that can contribute to reducing resource consumption and increasing recycling rates in the textile industry – with the aim of promoting a circular and environmentally sustainable textile industry in Denmark, and ideally in the EU.

In addition to the established advisory board, a knowledge forum comprising of a wide range of stakeholders and perspectives within circular economy for textiles aims to be a focal point for actors with knowledge about existing technologies that are either emerging, maturing, or already used on a larger scale.

CirkTek is facilitated by the Danish Technological Institute. The innovation partnership's advisory board is composed of specialists with in-depth knowledge of the market and technological development in the textile industry. Members include representatives from BESTSELLER, Gabriel A/S, Textilia Group A/S, VIA University, Roskilde University, DAKOFA, Danish Fashion & Textile, Danish Industry, and Danish Commerce.

CirkTek's work will be publicised at the project's conclusion in early 2024.

Since the inception of the global innovation lab in 2017, BESTSELLER has been a consistent supporter of bringing together talents from all over the world to co-create solutions for the challenges our planet is facing. This year will be no exception.
Today, OBJECT and fabric innovator Evrnu are set to launch a small capsule collection made with a fibre that can be regenerated through the same process over and over.  
Collaborative strategies and innovation at the forefront.
BESTSELLER joins leading fashion brands in affirming its commitment to the International Accord for Health and Safety in the Textile and Garment Industry in Pakistan.
In the past ten months, a window of wider possibilities has opened for more than a thousand women working in BESTSELLER's supply chain in Turkey. The women joined the first women empowerment programme initiated by BESTSELLER at four long-standing Turkish suppliers.
New innovative leather alternative is to be tested by BESTSELLER – and sneakers of the future might be plant-based, recyclable and suitable for composting.
The Danish Innovation Fund has granted DKK 106.5 million for a mission-driven partnership, which will support research within the circular economy for plastics and textiles in Denmark until 2050.
BESTSELLER has signed a new agreement to develop a women empowerment programme for our suppliers in Turkey, building on the success of reaching the Fashion FWD target of empowering 100,000 women four years ahead of schedule.
Climate Positive Fair for all Circular by design Supply Chain Stakeholders Certified and branded materials Transparency & Reporting