Protecting and restoring landscapes and biodiversity is fundamental. That’s why we take action to mitigate our impact on key drivers of biodiversity loss, such as habitat destruction, pollution, climate change, and overexploitation.
Where do we focus our efforts?
Our efforts include sourcing raw materials that do not contribute to deforestation or land degradation.
For example, we aim to source all man-made cellulosic fibres (MMCF) from low-risk suppliers and certified sources while increasing transparency to trace deforestation-free origins.
Our direct-to-farm cotton programme enables insights into cotton farming impacts, promoting healthier soils and reducing habitat loss. Sourcing recycled materials also helps reduce land use pressures by decreasing the reliance on virgin raw materials.
As part of our efforts to support farmers adopting soil-health and biodiversity-enhancing practices, we partake in regenerative cotton projects in India involving 11,000 farmers.
The project is part of The Regenerative Production Landscape Collaborative (RPLC), a large-scale initiative involving multiple stakeholders, originally founded by Laudes Foundation, WWF India and IDH. The RPLC is a landscape-level collaboration in Madhya Pradesh that enables farmers to transition from intensive to regenerative agriculture while advancing ecosystem restoration and conservation. It strengthens community resilience by improving income opportunities and market access and promoting inclusive decision-making.
We collaborate with Conservation International through their Regenerative Fund for Nature programme.
The programme supports a landscape-scale initiative in South Africa that explores alternative approaches to wool sourcing. It focuses on the relationship between grazing practices and land conditions, with particular attention to land management in wool production.
Key focus areas include grazing management, soil health, water stewardship, biodiversity considerations and the long-term resilience of wool-producing landscapes. The programme also includes activities related to farmer livelihoods, working conditions, and broader socio-economic development in local communities.
Why and how we invest in sourcing regions
We believe there is a need to invest in a sourcing region, considering the entire ecosystem from which our resources originate. This entails engaging with all the stakeholders within the landscape, including farmers, communities, and environmental NGOs and Social Change Organisations, to develop a comprehensive natural resource management plan facilitating continuous availablity.
Feel free to read our annual report.