We've partnered with the organisation Canopy to help set a framework for the production and wood-sourcing criteria. We’ve developed a Forest Protection Policy, and we are tracing the wood pulp sources in our supply chain. This is a vital step as a CanopyStyle partner.
We are challenged by the lack of transparency in the industry which is why we have invested in different innovative solutions through Invest FWD.
One investment is with Infinited Fiber Company to secure access to the Finnish innovator’s patented fibre Infinna – a unique regenerated textile fibre with the natural, soft look and feel of cotton.
We’ve also invested in Evrnu – a textile innovations company that has invented a new engineered fibre called NuCycl that is made from discarded clothing and can be recycled multiple times.
We collaborate with LENZING™ to explore and test the capabilities of their new fibres, for the textile industry.