Fibres and materials are essential to fashion. Year round we create accessories and garments made from a range of natural and man-made fibres that can be cut and sewn into clothing. BESTSELLER is naturally committed to sourcing and using materials that are proven to have less impact on the environment with a reduced water, energy and chemical footprint.
We’re reducing our environmental impact through innovation: We need to innovate and invest to become circular by design. That’s why we’re investigating and scaling early-stage fibre developments, working cross-sectoral for a circular economy and focusing on regenerative practises. Innovation in textiles is strategically important for BESTSELLER and through Invest FWD and our involvement in Fashion for Good, we’re exploring innovative material solutions and help bring them to scale.
We’re preparing our products for the circular future envisioned by the EU. Therefore, we have developed our Circular Design Guide. The guide is an internal document for all designers and product developers across brands on how to design and create with circularity in mind – but made publicly available to inspire others.