Using recycled materials enables us to decouple from virgin resources and we see recycling as an essential element to reach our sustainability ambitions. Here we focus on polyester, cotton and wool.

As our second most important fibre in terms of volume, and due to the way its produced, polyester is particularly relevant when it comes to recycling.

Most recycled polyester is based on the recycling of PET plastic bottles, the plastic most commonly used in single use drink bottles. But we’re actively looking for alternatives and are tracking and investing in innovation focused on textile-to-textile recycling of post-consumer polyester garments, as this could be a breakthrough for the fashion industry.

This means that we’re continuously evaluating, testing and adopting innovative solutions within textile recycling, while our brands are working to increase their sourcing of recycled fibres.

Our approach to innovation & investments

To support the development of alternatives to polyester, we also joined Fashion for Good’s Full Circle Textiles Project for polyester. The project aims to scale promising chemical recycling options for polyester, as well as their Renewable Carbon Textiles Project, which prioritises PHA polymer fibres.

Our Innovation Lab joined the innovative ReSuit project – led by Danish Technological Institute. With ReSuit, we are working with various stakeholders to help establish a textile industry in Denmark that can facilitate the recycling of all textile waste.

Invest FWD has invested in Ambercycle, an American company specialising in polyester recycling. They have developed a pioneering process for used polyester textiles that separates and purifies post-consumer textile waste at the molecular level to produce regenerated materials that can be crafted into new garments.

Go to materials overview

Cotton is one of our most important raw materials. It is a renewable material and the cultivation and production of cotton creates jobs and improves the lives of millions of people globally.

However, it also has a significant impact on the planet and people engaged depending on the farming method. For this reason, we have committed to source 100 percent certified and branded cotton.

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Man-made cellulosics (MMC) more commonly known as Viscose, Lyocell and Modal, and are made of dissolved pulp, usually sourced from wood. We’re partnering with the environmental organisation Canopy, developed a Forest Protection Policy and are tracing the wood pulp sources in our supply chain.

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The polyester fibre is important for many of our current collections. It's a versatile synthetic fibre that is easy to care for. But it also uses large amounts of energy to produce, is based on non-renewable petroleum and it is non-biodegradable.

These characteristics mean that we need to make every effort to minimise its negative impacts as well as investigate alternative fibres for long-term viability.

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In order to become more circular, we are exploring and already using alternative fibre options. Innovation in textiles is strategically important for BESTSELLER and through Invest FWD and our involvement in Fashion for Good, we will explore innovative material solutions and help bring them to scale.

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At BESTSELLER, we have taken a strong stance on Animal Welfare. Animals must not be harmed for the manufacturing of our products.

Click to learn more and download our Animal Welfare Policy.

Climate Positive Circular by design Fair for all Certified and branded materials