Year round we create accessories and garments made from a range of natural and man-made fibres that can be cut and sewn into clothing. BESTSELLER is naturally committed to sourcing and using materials that have less impact on the environment with a reduced water, energy and chemical footprint.
Collaborating with major sustainable textile initiatives, such as Fashion for Good, Sustainable Apparel Coalition, Textile Exchange, Make Fashion Circular, Better Cotton and Organic Cotton Accelerator, we are continuously conducting research on market trends, innovative processes, technologies and fibres that enable the transitioning of the fashion industry.
In order to help our customers navigating through collections from all BESTSELLER brands, we understand the importance of communicating about products’ environmental impact. Therefore, BESTSELLER has composed the following overview for claiming sustainability on product level. This indicates what to expect when a product's materials is labelled 'certified and branded' in BESTSELLER.
Certified and branded materials are materials proven to have less environmental impact on the climate, when compared to conventional materials of the same category. Examples of this could be the preservation of water resources, using renewable energy and safer chemicals during production. BESTSELLER focuses on organic, recycled and innovative materials.
Get an overview and learn more about each of our materials and their minimum content requirements.
In our Fashion FWD strategy, we have set ambitious goals in transitioning our raw material use to certified and branded materials. To maintain a standard that will nicely compliment these goals, as well as ensure transparency and integrity, we enforce a minimum content requirement necessary for us to make a more sustainable product claim.
Unless the fibre does not support a high percentage of certified and branded material due to quality issues (see specified in our 'materials overview'), the minimum content requirement of certified and branded material for a BESTSELLER brand to be able to make a claim on the product is at least 50%.
Furthermore, BESTSELLER makes use of global sustainability certification programmes to ensure the integrity of the certified and branded materials we use.
Cotton is one of our most important raw materials. It is a renewable material and the cultivation and production of cotton creates jobs and improves the lives of millions of people globally.
However, it also has a significant impact on the planet and people engaged depending on the farming method. For this reason, we have committed to source 100 percent certified and branded cotton.
Learn more.
Man-made cellulosics (MMC) more commonly known as Viscose, Lyocell and Modal, and are made of dissolved pulp, usually sourced from wood.
We’re partnering with the environmental organisation Canopy, developed a Forest Protection Policy and are tracing the wood pulp sources in our supply chain.
Learn more.
The polyester fibre is important for many of our current collections. It's a versatile synthetic fibre that is easy to care for. But it also uses large amounts of energy to produce, is based on non-renewable petroleum and it is non-biodegradable.
These characteristics mean that we need to make every effort to minimise its negative impacts as well as investigate alternative fibres for long-term viability.
Learn more.
In order to become more circular, we are exploring and already using alternative fibre options. Innovation in textiles is strategically important for BESTSELLER and through Invest FWD and our involvement in Fashion for Good, we will explore innovative material solutions and help bring them to scale.
Learn more.
At BESTSELLER, we have taken a strong stance on Animal Welfare. Animals must not be harmed for the manufacturing of our products.
Learn more and download our Animal Welfare Policy.
We’re continuously evaluating, testing and adopting innovative solutions within textile recycling. Meanwhile our brands are working to increase their sourcing of recycled fibres.
Learn more about our goals and projects.
The future of fashion is circular. This is the clear ambition of the EU, showcased through the Circular Economy Action Plan and the EU Strategy for Sustainable and Circular Textiles.
The proposed legislation includes initiatives on product design, waste management, new business models and regulated green claims. While much of the proposals are already incorporated into our Fashion FWD strategy, the legislation stresses the importance of strategy progress and speed.
To comply with any future legislation, we’re strengthening our focus on data and data streams, traceability and transparency measures and legal legislative insight. We’re also preparing our products for the circular future envisioned by the EU. Therefore, we have developed our Circular Design Guide. The guide is an internal document for all designers and product developers across brands on how to design and create with circularity in mind – but made publicly available to inspire others.