100% of our man-made cellulosic fibres will be sourced in line with industry best practice, such as the FSC. We will source 100% of our cotton from certified and/or branded alternatives. Within our cotton supply, we will source 30% from organic or in-conversion cotton. We will source 50% of our polyester from recycled polyester or other certified and/or branded alternatives. 100% of our wool will be sourced in line with industry best practice, such as the Responsible Wool Standard (RWS). We will facilitate the development of certified and/or branded fibres and materials at market scale through innovation and industry collaborations. The volume of samples we produce will be significantly reduced by investing in digital solutions and collaborating closely with our key suppliers. We will have tested and implemented circular business models in selected key markets with relevant partners. We will drive forward post-consumer waste and circular infrastructure solutions, engaging in collaborative initiatives to turn waste into valuable resources All consumer-facing packaging will be 100% reusable, recyclable or compostable. We will have phased out single use virgin plastic wherever possible
The increasing scarcity of resources due to climate change can lead to a risk of unstable supply and availability. This will require replacing the traditional linear model of the fashion industry of take-make-waste with circular solutions that safeguard the world’s finite resources and eliminate waste.
We're dedicated to tackle textile waste and become a circular business.
Using technology to know where our materials come from.
Give your garments and accessories the life they deserve.
We're committed to improving recyclability at company, industry and societal level.
Inspired by nature and spiderwebs, this partnership displays an entirely new way of creating textile fibre. The result is a statement piece from BESTSELLER’s menswear brand JACK & JONES, available online with a global reach.
The Danish Innovation Fund has granted DKK 106.5 million for a mission-driven partnership, which will support research within the circular economy for plastics and textiles in Denmark until 2050. BESTSELLER is among the 92 partners that must contribute to the green transition through one out of four national missions.
Drum roll: after an impressive presentation and successful event during Copenhagen Fashion Week, the winner of BESTSELLER’s Circular Design Challenge has been found.
We aim to host the most educational event during Copenhagen Fashion Week.
With a new investment and ongoing collaborations, BESTSELLER explores the market for alternatives.
BESTSELLER is one of the first fashion retailers to scale a new blockchain solution and is thereby taking a remarkable step towards product traceability. Investments in traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.
In almost 100 pages, we unfold our latest steps in the right direction.
For all coming circular collections, BESTSELLER’s designers and product developers will use its new Circular Design Guide.
Climate Positive Fair for all