INSPIRED BY DENMARK

From Beijing to Paris, each collection has been meticulously crafted by a team of creatives from VERO MODA and JACK & JONES, coming together to create something truly special for the athletes. 

While the collection has developed from mainly casual into a combined sports and fashion collection, the purpose of the collections has remained the same throughout the years: supporting the needs of our athletes as they set out to represent Denmark and achieve their dreams. That is why each collection has been created with valuable feedback from athletes.  

For Paris 2024, our designers have been inspired by the colours of Denmark –  the sandy colour of the coastline, the blue colour of the ocean, and the red colour of the national flag. These colours appear alongside French details such as iconic monuments that pay a subtle homage to the host city.  

When picking out materials, our buyers have strived to secure a high percentage of branded and certified materials. For this reason, the collection features recycled polyester, organic cotton, and Spinnova® – an innovative textile fibre made out of wood or waste.  

With formal as well as casual styles, this collection dresses the Danish athletes for every single activity when they are not in competition, including unforgettable moments like the opening ceremony and the medal ceremony.   

Founded to become the best denim brand for men globally, JACK & JONES has always been focused on innovation, design, qualities, and trends. Today, over 30 years later, the brand is one of Europe’s leading producers of men’s fashionwear with more than one thousand stores in 38 countries. 

As BESTSELLER's first fashion label, VERO MODA appeals to women of all generations with an authentic and honest expression of style. The brand is committed to creating clothes that transform everyday-wear from ordinary to modern and elevated essentials.

SUPPORTING THE TALENTS OF TOMORROW 

BESTSELLER's Olympic Hope is an annual award given to a young, promising Danish athlete, who shows exceptional motivation to succeed. The award is presented at the annual Danish Sports Awards and with the title comes a prize of DKK 100,000, including a DKK 25,000 clothes sponsorship.   

With help from BESTSELLER colleagues, the recipient of the award is chosen based on a criteria such as sportsmanship, personality, international success, future, potential, and dreams. 

NIKOLAI TERTERYAN - Boxer

Qualified for the 2024 Olympic Games in Paris, the first Danish boxer to do so in 12 years.

Gold at the 2023 European Games

Gold at the 2022 U-22 European Championships

Gold  at the 2022 73rd Strandja Boxing Tournament

 

TURPAL BISULTANOV - Wrestling

Gold at 2022 European Championships

Silver at 2022 World Championships

Silver at 2022 U23 European Championships

Gold at 2021 U21 European Championships

Bronze at 2018 U18 World Championships

LÆRKE MARIE OLSEN - Judo

Olympian at 2020 Olympics

First Danish woman to compete in judo at an Olympic Games

Silver at 2018 World Junior Championships

Silver at 2018 European Open

Semi-finalist at 2019 European Open

STEPHANIE GRUNDSØE - Shooting

Gold in 10m air rifle at 2019 European Junior Championships

Gold in 10m air rifle at 2018 Youth Olympic Games

Silver in 50m rifle prone team and 50m rifle 3 positions team at 2018 World Shooting Championships

Bronze in 10m air rifle at 2020 Danish Champions

TOBIAS BJERG - Swimming

Olympian at 2020 Olympics

Danish recordholder in 100m and 50m breaststroke

Semi-finalist in 50m breaststroke at the 2019 World Championships

Bronze in 4x50m mixed medley relay at the 2019 European Short Course Championships

Bronze in 50m breaststroke at FINA World Cup Berlin 2019

Danish champion (long course and short course) in 100m and 50m breaststroke 2019

Bronze in 50m breaststroke at European Games 2015 (junior)

CLARA TAUSON - Tennis

Women's champion at 2021 Lyon Open (WTA 250)

Women's champion at 2021 Luxembourg Open (WTA 250)

Women's champion at 2021 Oracle Challenger Series - Chicago (WTA Challenger)

Nine senior ITF titles Girl's champion at 2019 Australian Open

Women's champion at 2016 Danish Championships

JULIUS JOHANSEN - Cycling

Road and track Olympian at 2020 Olympics

Gold at 2020 World Championships

4000m Team Pursuit (track) Gold at 2019 European Championships 

4000m Team Pursuit (track) Silver at 2018 World Championships

4000m Team Pursuit (track) Bronze at 2019 World Championships

4000m Team Pursuit (track) Six gold medals at UCI World Cup events

4000m Team Pursuit and Madison (track)

Best young rider in PostNord – Tour of Denmark 2018 (road)

CATHRINE DUFOUR - Equestrian dressage

Olympian at 2016 and 2020 Olympics

Bronze at 2019 European Championships

Individual special Silver at 2017 European Championships

Team Bronze at 2017 European Championships

Individual special Bronze at 2017 European Championships

Individual freestyle Winner of 2019 SAAB Top 10

DANIEL WAGNER JØRGENSEN - Para-athletics 

100m, 200m and long jump. Paralympian at 2012, 2016 and 2020 Paralympics.

Winter Paralympian (snowboard cross) at 2018 Winter Paralympics.

Bronze at 2020 Paralympics

long jump Silver at 2016 Paralympics

100m Bronze at 2016 Paralympics

long jump Bronze at 2012 Paralympics 

long jump Gold at 2019 World Championships 

100m Silver at 2019 World Championships

long jump Gold at 2017 World Championships 

HENRIK STEPHANSEN - Rowing

Olympian at 2012 Olympics

Gold at 2013 World Championships

Lightweight single sculls Gold at 2012 World Championships

Lightweight single sculls Gold at 2011 World Championships

Lightweight single sculls Current World Record Holder - 2,000m indoor rowing - Lightweight men (set in 2012)