INSPIRED BY DENMARK
From Beijing to Paris, each collection has been meticulously crafted by a team of creatives from VERO MODA and JACK & JONES, coming together to create something truly special for the athletes.
While the collection has developed from mainly casual into a combined sports and fashion collection, the purpose of the collections has remained the same throughout the years: supporting the needs of our athletes as they set out to represent Denmark and achieve their dreams. That is why each collection has been created with valuable feedback from athletes.
For Paris 2024, our designers have been inspired by the colours of Denmark – the sandy colour of the coastline, the blue colour of the ocean, and the red colour of the national flag. These colours appear alongside French details such as iconic monuments that pay a subtle homage to the host city.
When picking out materials, our buyers have strived to secure a high percentage of branded and certified materials. For this reason, the collection features recycled polyester, organic cotton, and Spinnova® – an innovative textile fibre made out of wood or waste.
With formal as well as casual styles, this collection dresses the Danish athletes for every single activity when they are not in competition, including unforgettable moments like the opening ceremony and the medal ceremony.
Founded to become the best denim brand for men globally, JACK & JONES has always been focused on innovation, design, qualities, and trends. Today, over 30 years later, the brand is one of Europe’s leading producers of men’s fashionwear with more than one thousand stores in 38 countries.
As BESTSELLER's first fashion label, VERO MODA appeals to women of all generations with an authentic and honest expression of style. The brand is committed to creating clothes that transform everyday-wear from ordinary to modern and elevated essentials.
SUPPORTING THE TALENTS OF TOMORROW
BESTSELLER's Olympic Hope is an annual award given to a young, promising Danish athlete, who shows exceptional motivation to succeed. The award is presented at the annual Danish Sports Awards and with the title comes a prize of DKK 100,000, including a DKK 25,000 clothes sponsorship.
With help from BESTSELLER colleagues, the recipient of the award is chosen based on a criteria such as sportsmanship, personality, international success, future, potential, and dreams.
NIKOLAI TERTERYAN - Boxer
Qualified for the 2024 Olympic Games in Paris, the first Danish boxer to do so in 12 years.
Gold at the 2023 European Games
Gold at the 2022 U-22 European Championships
Gold at the 2022 73rd Strandja Boxing Tournament
TURPAL BISULTANOV - Wrestling
Gold at 2022 European Championships
Silver at 2022 World Championships
Silver at 2022 U23 European Championships
Gold at 2021 U21 European Championships
Bronze at 2018 U18 World Championships
LÆRKE MARIE OLSEN - Judo
Olympian at 2020 Olympics
First Danish woman to compete in judo at an Olympic Games
Silver at 2018 World Junior Championships
Silver at 2018 European Open
Semi-finalist at 2019 European Open
STEPHANIE GRUNDSØE - Shooting
Gold in 10m air rifle at 2019 European Junior Championships
Gold in 10m air rifle at 2018 Youth Olympic Games
Silver in 50m rifle prone team and 50m rifle 3 positions team at 2018 World Shooting Championships
Bronze in 10m air rifle at 2020 Danish Champions
TOBIAS BJERG - Swimming
Olympian at 2020 Olympics
Danish recordholder in 100m and 50m breaststroke
Semi-finalist in 50m breaststroke at the 2019 World Championships
Bronze in 4x50m mixed medley relay at the 2019 European Short Course Championships
Bronze in 50m breaststroke at FINA World Cup Berlin 2019
Danish champion (long course and short course) in 100m and 50m breaststroke 2019
Bronze in 50m breaststroke at European Games 2015 (junior)
CLARA TAUSON - Tennis
Women's champion at 2021 Lyon Open (WTA 250)
Women's champion at 2021 Luxembourg Open (WTA 250)
Women's champion at 2021 Oracle Challenger Series - Chicago (WTA Challenger)
Nine senior ITF titles Girl's champion at 2019 Australian Open
Women's champion at 2016 Danish Championships
JULIUS JOHANSEN - Cycling
Road and track Olympian at 2020 Olympics
Gold at 2020 World Championships
4000m Team Pursuit (track) Gold at 2019 European Championships
4000m Team Pursuit (track) Silver at 2018 World Championships
4000m Team Pursuit (track) Bronze at 2019 World Championships
4000m Team Pursuit (track) Six gold medals at UCI World Cup events
4000m Team Pursuit and Madison (track)
Best young rider in PostNord – Tour of Denmark 2018 (road)
CATHRINE DUFOUR - Equestrian dressage
Olympian at 2016 and 2020 Olympics
Bronze at 2019 European Championships
Individual special Silver at 2017 European Championships
Team Bronze at 2017 European Championships
Individual special Bronze at 2017 European Championships
Individual freestyle Winner of 2019 SAAB Top 10
DANIEL WAGNER JØRGENSEN - Para-athletics
100m, 200m and long jump. Paralympian at 2012, 2016 and 2020 Paralympics.
Winter Paralympian (snowboard cross) at 2018 Winter Paralympics.
Bronze at 2020 Paralympics
long jump Silver at 2016 Paralympics
100m Bronze at 2016 Paralympics
long jump Bronze at 2012 Paralympics
long jump Gold at 2019 World Championships
100m Silver at 2019 World Championships
long jump Gold at 2017 World Championships
HENRIK STEPHANSEN - Rowing
Olympian at 2012 Olympics
Gold at 2013 World Championships
Lightweight single sculls Gold at 2012 World Championships
Lightweight single sculls Gold at 2011 World Championships
Lightweight single sculls Current World Record Holder - 2,000m indoor rowing - Lightweight men (set in 2012)