Our vision

One World, One Philosophy, One Family is our vision and the symbol of the company culture in BESTSELLER.

Our founding principles

More than 30 years ago Troels Holch Povlsen, BESTSELLER's founder, phrased 10 founding principles for our company. The principles were reliable guidelines back then, and today they still express the essence of the BESTSELLER spirit.

WE ARE HARD-WORKING 
WE TAKE NOTHING FOR GRANTED
WE ARE BUSINESS-MINDED 
WE ARE LOYAL
WE ARE CO-OPERATIVE 
WE WANT TO SEE RESULTS 
WE ARE HONEST 
WE WANT SIMPLE SOLUTIONS 
WE ALWAYS KEEP OUR PROMISES 
WE WANT TO BE THE BEST