Logistics

16 million boxes per year

A more productive and flexible supply chain is critical to getting our products to customers on time. We’re striving to move logistics from being a cost-centre into being a game-changer that gives BESTSELLER an advantage in the market.

More than 600 colleagues and 600 contractors work in logistics. We have more than 400,000 m2 of warehouse space and import more than 16 million boxes per year or more than 70,000 boxes per day.

We operate five logistics centres in Denmark, with a sixth centre being constructed in the Netherlands. Together with third-party logistics partners we have eight additional centres in Denmark, Spain and the Netherlands.

Implementing new technology in logistics not only increases efficiency, but it also improves the work environment for our colleagues as well as help attract new tech talent.

Investing in digital and automation technology ensures we will continue to optimise our distribution footprint and ultimately meet customer demand.

Automation technology such as robots automate the collection of picking products from shelves to be packed into boxes ready for shipment to customers around Europe.

Using automation can potentially more than double the productivity of the distribution centre compared to a manual warehouse. Rapidly increasing the number of products which can be stored, picked and shipped to customers compared to the time it would take employees to do the same job.

Transport is responsible for just four percent of BESTSELLER’s total carbon emissions, but as part of BESTSELLER’s climate positive commitment, we’re taking action to reduce this even further.

80 percent of our transport takes place by sea and in 2021 BESTSELLER partnered with Maersk to secure a global agreement for low-carbon shipping.

The Maersk ECO Delivery is a low-emission biofuel, meaning that carbon emissions are reduced at source by purchasing biofuels and adding it to Maersk’s ocean network. It is certified by the International Sustainability and Carbon Certification (ISCC) body.

A biofuel transport agreement on ocean services marks another step towards BESTSELLER’s Fashion FWD ambitions

BESTSELLER's online business is more climate-friendly thanks to an agreement with transport and logistics company FREJA.

We've signed a contract to build a high-tech logistics centre in the Netherlands – the biggest single investment in BESTSELLER's history.

As the first of its kind within BESTSELLER, the company is incentivising employees for sustainability goals, effective from 2025. The new initiative aims to motivate and accelerate the commitment to collectively transform the industry and bring fashion forward.

In 2023-24, BESTSELLER’s overall results were impacted by challenging conditions in the global fashion market. Despite this, the Danish fashion company managed to secure an improved EBIT and will continue to invest in transforming its business to adapt to new demands.

Since 2023, BESTSELLER brand ONLY has more than doubled the volume of organic cotton sourced from African farmers. In the following years, BESTSELLER will increase its investment in preferred materials, which are necessary for the transformation of the fashion industry.

BESTSELLER’s biggest menswear brand JACK & JONES has rolled out a new customer loyalty app, JACK & JONES Club. Offering exclusive rewards and personalised benefits, the app aims to provide a seamless omnichannel experience for instore retail and online customers.

For the fifth consecutive time, JACK & JONES and VERO MODA will design and deliver the official Olympic and Paralympic collection for the Danish athletes.