Located in Posnania Shopping Center in Poznań, the new 115 m² store marks VILA’s first physical retail presence in the country. But the Polish market is not entirely new to the brand. 

VILA is already seeing positive results from its growing e-commerce business in Poland. Combined with market developments and a strong local team, this has given VILA a strong foundation for expanding into physical retail. 

“We see very promising potential for VILA in the region. The combination of market developments, our strong online business and a skilled local team tell us that now is the right time to take the next step. The positive results online have given us the confidence to move from a primarily digital presence to a physical one too, building on the momentum we’ve already created,” says Simon Khong Harbjerg, Brand Director at VILA. 

More locations in sight 

In recent years, VILA has expanded its retail presence across existing and new markets, primarily in the Nordics and Central Europe. Now, the brand is looking further east, with wider plans for Poland and Eastern Europe. 

For now, the focus is on building a healthy and profitable business in Poland and getting to know the market and its consumers better. But there could be more to come. VILA is already in dialogue with landlords representing ten of Poland’s key shopping centres as the brand explores opportunities for additional locations.