This year’s Smukfest crew-tee contains 30 per cent textile-to-textile recycled fibres – sourced from post-consumer textiles.  

ONLY BRAND HOUSE has created the crew-tee in close collaboration with NewRetex, a Danish company specialised in sorting of collected textiles. 

From worn-out to wow  

The crew-tee is produced using textiles collected from local recycling centres in Denmark. The post-consumer textiles are sorted by NewRetex in Denmark before being mechanically recycled into new fibres, spun into yarn, and used in clothing production.  

In total, 2,300 kilos of fibres from post-consumer textiles have been used for the crew-tees. There is full traceability throughout the entire process – from when NewRetex receives the disposed textiles to the production of the crew-tee. 

“Turning textiles from Danish recycling centres into new T-shirts for one of Denmark’s most iconic festivals makes this project special”, says Jonatan Friis, Buying Manager at ONLY & SONS. He then adds: 

“Textile-to-textile recycling still faces challenges with scale, quality, and availability. But projects like this show what’s possible when we build strong supply chain partnerships. It also helps us gain the experience and teamwork we need to enhance the wider use of circular material solutions.” 

Smukfest runs from 2 to 9 August 2026 and has over 60,000 daily guests. 

The Smukfest crew-tee contains 30% textile-to-textile (t2t) recycled materials.  

The composition is: 60% organic cotton, 10% recycled polyester (from PET plastic bottles), 12% t2t polyester, and 18% t2t cotton.   

2,300 kilos of fibres from post-consumer textiles have been used for the 15,000 t-shirts, according to NewRetex.  

The post-consumer textiles have been collected and sorted in Denmark.