In the 2025/26 financial year, BESTSELLER increased its revenue to DKK 39.8 billion, while profit before tax rose to just over DKK 5.9 billion. In doing so, the Danish fashion company continues the positive development from last year.
The results follow a year in which BESTSELLER has continued its efforts to strengthen its position in existing markets, invested in new opportunities and adapted the business to a rapidly changing industry.
Investments in the future
In recent years, BESTSELLER has made significant investments in areas including stores, online channels, logistics, technology, and the development of the company’s brands. These investments continued in the latest financial year, while BESTSELLER has also worked to strengthen its organisation and create a more robust foundation for the years ahead.
“We have strengthened our business and our position in several important markets. At the same time, we have invested in the people, capabilities, and partnerships that will help shape our future. But we also need to become better at prioritising our resources, simplifying the way we work and investing where we create the greatest value. We need to succeed in continuing to develop a stronger and more efficient business that is also well equipped for the future,” says Anders Holch Povlsen.
Continued need to adapt
Changes in customer expectations, new technological opportunities, and a volatile economic environment continue to place demands on BESTSELLER. This means that the company must continuously adapt the way it works and operates its business.
“We are not standing still, nor can we afford to. We must continue to challenge ourselves, find better solutions, and be open to doing things differently. This requires us to constantly work on becoming better at what we do, while at the same time holding on to the values that have brought us this far. We still have much to learn and much that we have yet to accomplish,” says Anders Holch Povlsen.
He also emphasises that the results provide the foundation for BESTSELLER to continue its investments and contribute positively to the communities of which the company is a part.
“We enter the new year with a healthy business and a strong foundation. But we do not expect the coming years to become any less demanding. That is why we need to stay the course, work with determination, and continue to develop. And we are aware that this will require a great deal from us, which we must be prepared for,” concludes Anders Holch Povlsen.