The international fashion company is continuously exploring ways to improve its environmental impact. Recent results show that investment in using low-emission biofuel for ocean transport has avoided 37,000 tonnes of CO2 emissions since 2021.

Nearly two years ago, BESTSELLER announced a partnership with Maersk securing products transported by sea would be shipped using Maersk ECO Delivery – a low-emission biofuel solution. The investment has now shown positive results.

Compared to using traditional fossil-fuel-based ocean transport, BESTSELLER has avoided 37,000 tonnes of CO2 emissions or the annual energy consumption of 8,000 cars*. Without this partnership BESTSELLER’s total logistics emissions in 2021-22 would have been more than 20 percent higher.

“We are proud to see our investment in low-emission ocean transport makes a real difference on our environmental footprint. This partnership will continue to play an important part of our sustainability strategy and seeing the positive results encourages us as we plan the next step on our journey towards a fully carbon-neutral logistics operation,” says Allan Kyhe Kjærgaard, Logistics Director at BESTSELLER.

A balancing concept

Ocean transport makes up over 80 percent of BESTSELLER’s all transport solutions. Maersk ECO Delivery, including global transport from major ports in China and Bangladesh, covers vast majority of all its sea freight.

After introducing the low-emission biofuel solution, logistics is now responsible for three percent of the fashion company’s total direct and indirect CO2 emissions.

“We are proud to see one of the world's top fashion and lifestyle groups progress towards their ambitious sustainability goals by investing in Maersk ECO Delivery. The solution is a mass balancing concept that takes advantage of emission reductions without compromising flexibility or efficiency in the supply chain design,” says Stig Kirkegaard, Area Head of Key Customers in Scandinavia at A.P. Moller - Maersk.

A step on the journey

The partnership with Maersk is among other initiatives BESTSELLER has implemented to reduce the CO2 impact from its value chain.

As transport represents three percent of the company’s total CO2 emissions, this is just one small step forward. Going forward, the company will make greater efforts to reduce its indirect emissions from the production of raw materials and manufacturing, where its largest impact is. 

About Maersk ECO Delivery

  • Maersk ECO Delivery is a low-emission product currently using biofuel from second-generation feedstock.
  • The fuels reduce emissions by procuring compliant green fuels and replacing fossil fuels in Maersk´s ocean network.
  • The fuels use clean cargo methodology in accordance with GLEC (Global Logistics Emissions Council).
  • Maersk ECO Delivery certification is audited by a third-party auditor (PWC).
About BESTSELLER’s sustainability strategy
  • Climate change action is deeply embedded in BESTSELLER.
  • In 2018 the fashion company launched the sustainability strategy Fashion Forward and set out to become climate positive.
  • BESTSELLER also officially committed to setting science-based targets on greenhouse gas emissions reductions through the Science Based Targets initiative.
  • The commitment includes reduction in absolute scope 1 and 2 GHG emissions with 50 percent by 2030, and scope 3 GHG emissions from purchased goods and services and upstream and downstream transportation by 30 percent over the same timeframe. 
  • BESTSELLER is an international, family-owned fashion company with a strong foundation. Founded by the Holch Povlsen family in Denmark in 1975, BESTSELLER strives to bring people, fashion and technology together to achieve positive results for everyone.
  • BESTSELLER has a range of more than 20 brands including JACK & JONES, ONLY and VERO MODA. Selling clothes and accessories for women, men, teenagers and children. Their products are based on the concept of good quality at competitive prices.
  • Products are sold in 70 countries across Europe, Asia, North America, South America and the Middle East. As well as globally through ecommerce platforms.