With more than 30 stores across the UK, JACK & JONES is no stranger to the British market. This newly opened multi-brand store, however, marks the brand’s retail entry into the London fashion scene while also marking the retail debut for JJXX.

Strategically located in the heart of London on Oxford Street, the new store features 1,300 m² spanning three floors and a stunning 16-metre street façade.

After months of extensive renovation, the grand opening finally took place last week with a range of activities and traffic drivers like exclusive offers, refreshments, giveaways, and competitions.

Activities also included an exclusive VIP pre-opening event for 300 guests, including fashion influencers, partners, and colleagues from JACK & JONES, JJXX, and BESTSELLER UK.

More multi-brand stores to come

The JACK & JONES and JJXX teams have poured lots of hard work and attention to detail into creating a fresh store concept that showcases the products in a simple, bright, and modern aesthetic.

Every detail has been thoughtfully designed to offer an exceptional shopping experience – and not just for the customers on Oxford Street.

According to Ole Bech, Retail Director at JACK & JONES, the London store is expected to lead the way for many more multi-brand stores in markets such as Germany and Belgium:

“I’m incredibly proud and excited about this project. The opening of our first multi-brand store marks a significant milestone for us. It is the first of many JACK & JONES & JJXX stores to open in the future.”