From a small wholesale company to 70 colleagues across 25 brands and six functions located on London’s Fashion Street – a lot has happened in the past 25 years.

To mark this significant milestone, an exhibition that presents a chronological run of events from 1999-2024 is currently open at the BESTSELLER showrooms in London. The exhibition is designed to be experienced by both colleagues and partners, bringing to life old memories and telling the story of how BESTSELLER UK was built.

“The idea behind our 25-year exhibition was to create a long-lasting and good feeling, together with our colleagues and partners, says Emily Potter, Brand Experience Manager at BESTSELLER UK, and continues:

“Fortunately, much of the timeline was in our colleagues’ heads as we have many who celebrate long service at our company. As we interviewed colleagues and looked back in our project and event archives, our story clearly formed around PEOPLE, PRODUCT and our PARTNERSHIPS. As an added detail, we were lucky enough to find old well-remembered styles to display through the exhibition on eBay and Depop.”

The exhibition on Fashion Street will run for a month or more to ensure that all guests and visitors have the chance to experience it.