From 1 May to 1 June 2026, organisations in and around Brande can apply for financial support through BESTSELLER’s local Brande Pool. The pool supports both small and large projects and is aimed at initiatives that are created and driven by local engagement and contribute to the development of the local community.

"We are proud of our close connection to Brande, where our headquarters are based. Through the Brande Pool, we want to support projects that make a positive difference in the local community – and we are pleased to continue this commitment for the eighth consecutive year,” says Kasper Reggelsen, Head of Communications at BESTSELLER.

Supporting local development

Over the years, the Brande Pool has contributed to the realisation of a wide range of local initiatives. Among the organisations that have previously received support is Lions Club Brande. With support from the pool, they were able to organise the Street Art Festival in Brande. The festival is a three-day event where street artists from Denmark and abroad create art directly in the urban spaces of Brande.

“The support from the Brande Pool has been of great importance to Street Art Brande – not only financially, but also as an important recognition of the extensive voluntary work carried out by Lions Brande. It provides motivation and energy to continue developing a festival that brings the town together and creates experiences for both locals and visitors,” says Claus Harrild Jensen, President of Lions Brande, and continues:

“Street Art Brande has created strong visibility and engagement in the local community, with fantastic support from both the business community and volunteers. The funding has made it possible to attract skilled artists and create a vibrant festival that strengthens the sense of community and puts Brande clearly and positively on the map.”