The plans for a groundbreaking offshore wind energy project in Bangladesh are now being supported by the international fashion company, which is set to invest up to USD 100M in renewable energy solutions in one of its key manufacturing countries. The ambition behind the largest sustainability investment in BESTSELLER's history is to limit the emission of greenhouse gases in the fashion industry's value chain.

By 2028, energy created by near-shore wind turbines could flow into the electricity grid in Bangladesh and supply companies with renewable energy. This is the ambition behind a large wind energy project in Bangladesh, where many international fashion companies have production and thus an interest in strengthening the green energy infrastructure.

One of them is the international fashion company BESTSELLER, which now supports the development of the first offshore wind project.

Specifically, BESTSELLER will invest up to USD 100M in the wind project, which constitutes a part of the total project investment. The amount is the largest sustainability investment in the fashion company's history.

Importance of partnerships

The wind project off the coast of Bangladesh is initiated by Copenhagen Infrastructure Partners (CIP), a global leader in renewable energy investments, and local partners. BESTSELLER's investment is made in collaboration with the Swedish H&M Group through an initiative from the nonprofit organisation Global Fashion Agenda (GFA), which aims to bring together major players in the global fashion industry to develop the industry in a more sustainable direction - most recently with a particular focus on scaling up renewable energy in manufacturing countries.

One of many steps

In the fashion industry, indirect GHG emissions from, for example, material production and manufacturers typically account for 90-95 percent of fashion companies' total emissions. To reduce and minimise emissions in its value chain, BESTSELLER works closely with its suppliers to set reduction targets and support transitions to renewable energy sources.

In 2022, BESTSELLER, for example, enabled its textile manufacturers in Bangladesh to invest in solar panels at their facilities.

Awaiting analyses and environmental samples

Copenhagen Infrastructure Partners has in recent years developed and created several green energy projects, all of which aim to contribute positively to the green transition and access to more renewable energy. Therefore, the Danish-owned energy company is pleased with the perspectives in the Bangladesh wind energy project and the backing that BESTSELLER and H&M Group now have pledged.

The wind project in Bangladesh is still in the early-stage development phase. In the coming years, CIP will work closely with the authorities in Bangladesh and other strategic partners to further develop the project, carry out the necessary analysis work, and initiate a series of environmental tests. The preparatory work is a prerequisite for the project to be realised. If greenlit, the wind farm is expected to be in operation in 2028.
  • The wind energy project in Bangladesh, is in the early stages of development by CIP, a global leader in renewable green investments.
  • If the project is approved, it will be the first large-scale offshore wind park in Bangladesh reducing CO2 emissions by approximately 725,000 tons annually.
  • With a capacity of around 500 MW, it will contribute to Bangladesh’s ambition of becoming independent of fossil energy.
  • Additionally, the project will contribute to job creation and stabilisation of the energy supply.
  • BESTSELLER's and H&M Group's investment contributes to the total project sum.
With solar power installations on factory roofs in Bangladesh, BESTSELLER will contribute to reducing greenhouse gas emissions in textile factories producing clothes and shoes for the fashion industry.
The first roof top solar system installed by BESTSELLER’s partner SOLshare, has begun powering a factory of a textile supplier in Bangladesh. The installation- part of a larger and wider initiative- will convert up to 20 percent of the factory’s energy consumption to clean, renewable power, marking an important milestone for BESTSELLER’s efforts in reducing the environmental impact of its supply chain.
Only the facade remains of the historic corner building on Gammeltorv, which, after several years of extensive renovation, now reopens as BESTSELLER’s new flagship store. The renovation has been carried out with a focus on creating a modern retail store, but with great respect for the building's original architecture and preservation value.
While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.
A new Fashion for Good project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.
I TV 2-programmet ’Bestseller på vrangen’ fremgår det, at der skulle være mindreårige, som arbejder i BESTSELLERs forsyningskæde – og at børnearbejde er et forhold, som vi ser igennem fingre med. Vi tager skarpt afstand fra disse påstande og kritiserer, at TV 2 tillader så grove anklager på sendefladen, uden at disse er dokumenteret.
I BESTSELLER er vi uenige i påstande, der hen over to episoder på TV 2 og TV 2 Play bliver fremsat om vores virksomhed, vores arbejdsmetoder og vores ambitioner. Vi tager skarpt afstand fra det billede, som udsendelsen på et delvist udokumenteret grundlag forsøger at tegne – og fra de journalistiske metoder, som er anvendt i programmets tilblivelse.
As part of BESTSELLER’s ongoing actions towards integrating textile-to-textile recycled polyester within its supply chain, their leading women’s brand ONLY has transformed a jersey-programme of basic tops to recycled polyester made from textile waste.