To mark World Rainforest Day 2020, BESTSELLER has joined Canopy’s initiatives ‘CanopyStyle’ and ‘Pack4Good’ alongside 46 other global brands such as Ralph Lauren and Sainsbury’s.

‘CanopyStyle’ is a campaign to keep the world’s endangered forests out of the production of man-made cellulosics such as viscose and modal, while ‘Pack4Good’ is focused on protecting ancient trees from being logged to make paper and cardboard packaging.

Three billion trees are logged for packaging each year, while another 150 million trees are cut down to produce popular textiles like viscose.

Our membership of Canopy aligns with our sustainability strategy Fashion FWD where we have committed to responsibly sourcing 100 percent of our man-made cellulosic fibres in line with industry best practice, such as the Forest Stewardship Council (FSC) by 2022.

“By joining Canopy, BESTSELLER lends its weight to a growing and noteworthy movement within the fashion industry, which can make a measurable difference for critical forest habitats around the globe. Together with other Canopy partners, as well as our brands, suppliers and customers, we can collaborate to create demand, shift supply chains and implement more sustainable sourcing practices,” says Camilla Skjønning Jørgensen, BESTSELLER’s Materials and Innovation Manager.