Since 1975, when BESTSELLER was founded, fashion has been a kaleidoscope of change, a constant evolution of style, trends, and self-expression. New ways of dressing have emerged, while trends and looks have been reimagined time and time again. Launching a design competition, the fashion company now wants to take a creative look at the fashion scene over the past 50 years.
"Nearness has been one of the cornerstones for BESTSELLER since the beginning. We have always been driven by a strong belief in the importance of nearness to our customers, colleagues, partners, and, not least, the product, which we want to celebrate with this competition. We are excited to see how design talents draw inspiration from our creative heritage and bring it to life in contemporary and future fashion," says Louise Sylvest, CPO and Head of BESTSELLER Identity.
Bridging then and now
The design competition is facilitated by the fashion brand SELECTED, creating contemporary clothing for both men and women. The brand hopes to see entries that match SELECTED's focus on quality and Scandinavian design, while also considering aspects within longevity and sustainability.
"We are excited to see different interpretations of specific characteristics from the past 50 years of fashion, reinvented with a contemporary perspective. We hope that the collections will tell a story that bridges the gap between then and now, creating connections across time. How do you pay homage to fashion's heritage while defining tomorrow's design? We look forward to receiving the talents' answers to this," says Magnus Löppe, Design Lead at SELECTED.
International Talent Development
The main prize is EUR 5,000, while the second and third places will receive EUR 3,000 and 2,000, respectively. In addition, the finalists will be invited to two visits to Denmark. The first time to meet SELECTED's design team and experience everything that makes up a global fashion company. The second time to present their designs in front of experts and members of BESTSELLER's top management. The competition is open to design talents from all over the world.
“BESTSELLER's story, which began with a single clothing store on the west coast of Jutland and now brings together 24,000 colleagues around the globe, is a great reminder that anything is possible with passion and the right product. With this competition, we hope to open doors for the next generation of creative talent, giving them the opportunity to take their first steps in the fashion industry and share their vision,” says Louise Sylvest.
CURIOUS TO LEARN MORE?
Please visit the competition website on www.selected.com
And view this video, where Magnus Löppe, Design Lead at SELECTED, shares further details: