With an ambition of becoming Circular by Design, it is our belief that designing for circularity will be a central pillar in a more sustainable future for the fashion industry.

For BESTSELLER, this means considering all decisions made at each stage of the value cycle – from raw materials and production, to use and recycling. All decisions taken by designers and product developers are critical for how a garment can become circular, as each decision impacts all other phases positively or negatively.

Therefore, we want to introduce BESTSELLER’s Circular Design Guide – a guide for all designers and product developers across brands on how to create a circular garment.