Spinnova and BESTSELLER are proud to announce they are working together. In practice, this means that the duo is in a joint product development phase, investigating which commercial products in BESTSELLER’s wide range of brands such as VERO MODA, VILA and SELECTED, would suit Spinnova’s fibre, which is made of wood and waste.

Having proof of concept from its pilot production line, Spinnova is now working towards commercial scaleup with a number of brand owners committed to long-term collaboration.

“Having great brand partners like BESTSELLER, with the expertise and resources to collaborate with an innovator like us, has been crucial to our material development. BESTSELLER has guided us in finding the right brands and prototype products in their portfolio that we could create with our material and perhaps introduce even before they are commercially available,” says Spinnova’s CEO and co-founder Janne Poranen.

Accelerating change

The announcement comes at the same time as BESTSELLER introduces its new innovation lab, which focuses on new materials, better production, new business models and smarter ways of manufacturing. The innovation lab acts – most of all – as a catalyst for collaborations consisting of pilot projects, workshops, case studies and more to accelerate change.

Spinnova and BESTSELLER were introduced by the Fashion for Good initiative that works as a matchmaker for brands and innovators. Spinnova has been part of the Fashion for Good Scaleup programme in 2018-2020.