As the last Danish athlete to compete at this year’s Olympic and Paralympic Games, Lisa won gold in the women’s 58 kg K44 taekwondo on Friday. It was a brilliant finish to a very successful seven weeks in

Japan. In all, Denmark’s Olympic and Paralympic teams won six gold, five silver and five bronze medals for a total of 16 – plenty of opportunities for the Tokyo 2020 medal suit, which was designed by BESTSELLER, to be in the spotlight.

As the official clothing partner, BESTSELLER has designed and delivered Denmark’s official collection for use in all non-competition situations at the past four Olympic and Paralympic Games. Our Olympic and Paralympic design team is already looking forward to doing it again for Paris 2024.

Why not “Tokyo 2021”?

When the International Olympic Committee (IOC) decided to postpone Tokyo 2020 due to COVID-19, it was also agreed that the event would continue to be referred to as ‘Tokyo 2020’.

One of the major reasons was to prevent waste. In step with the IOC's decision and our own sustainability ambitions, BESTSELLER has kept all ‘Tokyo 2020’ labelling on the official Danish Olympic and Paralympic collection.
BESTSELLER's online business is more climate-friendly thanks to an agreement with transport and logistics company FREJA.
With a new investment and ongoing collaborations, BESTSELLER explores the market for alternatives.
“Our solidarity and our unity have never been more important, and our values oblige us to act,” states Anders Holch Povlsen, BESTSELLER's CEO and Owner.
With the first-ever harvest of certified in-conversion cotton coming from Pakistan, BESTSELLER and its brand JACK & JONES are making history together with their long-standing supplier and partner Artistic Milliners.
BESTSELLER is one of the first fashion retailers to scale a new blockchain solution and is thereby taking a remarkable step towards product traceability. Investments in traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.
BESTSELLER Foundation will donate €1 million to support the communities affected by the devastating flooding in the Valencia region of Spain. The donation aims to provide immediate relief. It will also contribute to the long-term recovery process of the region.
Located on London’s iconic Oxford Street, JACK & JONES and JJXX opens a 1,300 m2 store, bringing the two brands together under one roof for the first time.
Aarhus Motion and BESTSELLER continue their long-standing partnership with four more years, making it the longest agreement to date. By entering into this agreement, the two parties aim to enhance the popular half marathon set in Aarhus, Denmark – the city that is home to one of the biggest BESTSELLER offices.