As the last Danish athlete to compete at this year’s Olympic and Paralympic Games, Lisa won gold in the women’s 58 kg K44 taekwondo on Friday. It was a brilliant finish to a very successful seven weeks in
Japan. In all, Denmark’s Olympic and Paralympic teams won six gold, five silver and five bronze medals for a total of 16 – plenty of opportunities for the Tokyo 2020 medal suit, which was designed by BESTSELLER, to be in the spotlight.
As the official clothing partner, BESTSELLER has designed and delivered Denmark’s official collection for use in all non-competition situations at the past four Olympic and Paralympic Games. Our Olympic and Paralympic design team is already looking forward to doing it again for Paris 2024.
We are very proud of our latest Olympic and Paralympic collection. We truly believe this collection will be ‘a keeper’ that the athletes will use over and over again – also after they return from Japan.
Why not “Tokyo 2021”?
When the International Olympic Committee (IOC) decided to postpone Tokyo 2020 due to COVID-19, it was also agreed that the event would continue to be referred to as ‘Tokyo 2020’.
One of the major reasons was to prevent waste. In step with the IOC's decision and our own sustainability ambitions, BESTSELLER has kept all ‘Tokyo 2020’ labelling on the official Danish Olympic and Paralympic collection.