The significant milestone also marks ANNARR's ambition to establish itself globally.

“Paris Fashion Week offers an environment among contemporary fashion brands, where integrity and innovation are highly valued. It’s a unique platform to meet international buyers, the press, and creative influencers – and position our brand in the premium segment,” says Per Reinertsen, Brand Manager at ANNARR.

Contemporary fashion born from Nordic roots
ANNARR was invited to Paris Fashion Week through its growing network. The brand was selected based on its DNA, distribution profile, and potential.

“The most influential brands and actors gather at Paris Fashion Week – the highest-profile international stage – and therefore, the preparations, pace, and expectations are correspondingly high. However, the effort can lead to long-term partnerships,” says Per.

The collection builds on ANNARR's DNA and features durable fabrications and new silhouettes styled as "The Copenhagen Suit" alongside a denim capsule where street wear meets tailoring.

On the right path

Their innovative approach has already garnered positive feedback from high-profile retailers.

“Our results from the past week is a confirmation that we are on the right path. There was genuine interest in what we are doing. I am immensely proud of the team and what we have achieved,” says Per and ends:

“ANNARR is now being seen, recognised, and purchased in an international context."

Born from Nordic roots, ANNARR - meaning "the next" in Old Norse - stands for what is coming: in fashion, innovation and behaviour.

Their collections are based on the design philosophy of ONE WARDROBE;
A purposeful selection of tomorrow's essentials that balances contemporary tailoring with the spirit of street- and workwear.

Each garment is designed for versatility and offers countless ways to wear, allowing consumers to make the most of their wardrobe.

With four carefully curated collections released every year, ANNARR has a clear focus on seasonless staples, innovation and enduring design that helps consumers build a lasting wardrobe that transcends the traditional seasons.

Follow ANNARR on Instagram for the latest news: @annarr_official  
Only the facade remains of the historic corner building on Gammeltorv, which, after several years of extensive renovation, now reopens as BESTSELLER’s new flagship store. The renovation has been carried out with a focus on creating a modern retail store, but with great respect for the building's original architecture and preservation value.
While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.
A new Fashion for Good project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.
I TV 2-programmet ’Bestseller på vrangen’ fremgår det, at der skulle være mindreårige, som arbejder i BESTSELLERs forsyningskæde – og at børnearbejde er et forhold, som vi ser igennem fingre med. Vi tager skarpt afstand fra disse påstande og kritiserer, at TV 2 tillader så grove anklager på sendefladen, uden at disse er dokumenteret.
I BESTSELLER er vi uenige i påstande, der hen over to episoder på TV 2 og TV 2 Play bliver fremsat om vores virksomhed, vores arbejdsmetoder og vores ambitioner. Vi tager skarpt afstand fra det billede, som udsendelsen på et delvist udokumenteret grundlag forsøger at tegne – og fra de journalistiske metoder, som er anvendt i programmets tilblivelse.
As part of BESTSELLER’s ongoing actions towards integrating textile-to-textile recycled polyester within its supply chain, their leading women’s brand ONLY has transformed a jersey-programme of basic tops to recycled polyester made from textile waste.
The investment from BESTSELLER follows a substantial grant from the EU, ensuring that German innovator matterr is now ready to advance plans on their upcoming factory in a bid to scale polyester recycling. The strategic partnership with matterr is part of BESTSELLER's ongoing investments in the development of future materials.
BESTSELLER is currently in the midst of significant investments across the business – from sustainability initiatives to digitalisation and new market activities in a number of countries where the company aims to expand. To support this development, Line Andrea Fandrup is joining as CFO.