While BESTSELLER achieved remarkable results in the past two financial years, recent months – and the global economic and geopolitical situation – indicate the current year will be more challenging. This is the key message BESTSELLER's director, Anders Holch Povlsen, points out in connection with the publication of the Danish fashion company's results for its financial year 2021-2022.

Download BESTSELLER's Annual Report here.

“We delivered great results in the last financial year, for which all colleagues deserve significant recognition. It’s results which have exceeded our expectations and which we’re very pleased with. We probably also have to admit we’ve experienced more tailwinds than expected. This has changed now. There’s no doubt it’ll be more difficult from here, and we can see the global challenges also reflected in our numbers. Not least in recent months,” says Anders Holch Povlsen.

BESTSELLER's revenue increased in the period August 2021 to July 2021 by 33 percent, and together with a pre-tax profit of DKK 6 billion, the financial year was the best in the company's history - and thus follows on from the previous year, which was also a record.

“The result was largely driven by strong performances in the first three quarters, while the last months of the financial year indicate the changes taking place in the global economy as a whole. All colleagues have worked hard, and we’ve made many good choices that have contributed to the results we’re proud of. The coming period will require a different focus and hard work from us,” elaborates Anders Holch Povlsen.

Investments in people and sustainability

In recent years, BESTSELLER has invested in a number of strategic initiatives – from logistics to ecommerce. At the same time, BESTSELLER has invested in and accelerated efforts for more climate-friendly and sustainable business processes. Despite the tougher, more challenging market conditions, BESTSELLER will not change that approach. The same applies to the fashion company's insistent employee focus.

“Even though the last few months and the next several seem to be different difficult, we will not stop investing in what’s most important to us. Namely our people, who make all the difference for our company, and the necessary, sustainability improvements that we and everyone else must contribute to. That focus is completely unwavering for us,” points out Anders Holch Povlsen.

In connection with the publication of the annual result, BESTSELLER will also pay out an extra month’s salary to colleagues in the company, just as was the case last year. All in all, BESTSELLER is paying out DKK 300 million in an extraordinary bonus. At the same time, the Danish fashion company will continue significant investments within climate and sustainability initiatives.

“We are humble and careful, but just as we have to work hard for and navigate the challenging landscape that is emerging, we must maintain focus on our long-term ambition to make a difference and take the necessary steps towards a decisive, green transition,” says Anders Holch Povlsen.

Download BESTSELLER's Annual Report 2021/22 here.













Profit before tax






Annual result






*DKK million

Download the financial report for 2021/22 here.





Total contribution: DKK 7.7 billion

The contribution presented here is the sum of the direct and indirect taxes generated by BESTSELLER in the countries and regions where the company does business.

(Includes VAT, employee taxes, corporate income taxes, custom duties and excise duties).

Contribution in Denmark: DKK 1.9 billion

This corresponds to 25% of our total contribution. By comparison, Denmark accounts for 5.4% of our total turnover.