Do you know how to turn influencer collaborations, content and PR activities into campaigns that strengthen brand relevance and create commercial impact?

We are looking for a PR & Influencer Responsible to take ownership of influencer marketing and PR activities for VERO MODA. You will drive collaborations from strategy and planning to execution and follow-up, while working closely with e-commerce, retail, international markets and external partners.

YOUR TEAM
You will join the VERO MODA brand & customer experience organisation and become part of a collaborative environment where brand, content and commercial priorities come together.

You will work closely with colleagues across marketing, e-commerce, retail and buying, as well as marketing responsible colleagues in our international markets. Externally, you will build and maintain relationships with influencers, managers, agencies, media and other relevant partners.

YOUR ROLE
As PR & Influencer Responsible, you will drive VERO MODA’s influencer and PR activities across campaigns, channels and markets. You will combine strategic planning with hands-on execution and coordinate closely with internal stakeholders and external partners.

Your responsibilities include:

• Developing influencer strategies, budgets and activation plans
• Identifying, negotiating with and managing relevant influencers, managers and agencies
• Coordinating influencer campaigns, content and activations across marketing, e-commerce, retail, buying and international markets
• Managing PR and media activities, including press requests, PR events and external communication
• Following campaign performance and using insights to improve future activities

YOUR BENEFITS
This role gives you broad ownership of influencer marketing and PR for an international fashion brand, with the opportunity to work across campaigns, channels and markets.

You can expect:

• A central role in shaping and executing VERO MODA’s influencer activities
• Ownership of collaborations from strategy to execution and evaluation
• Close collaboration with e-commerce, retail, buying and international marketing teams
• The opportunity to work across influencer marketing, social content, PR and brand campaigns
• A varied role combining creativity, commercial thinking, relationship management and execution

YOUR PROFILE
You have solid experience within influencer marketing, PR, social media or a similar field and understand how to combine creative content with commercial objectives. You are comfortable taking ownership, coordinating different stakeholders and managing several activities at once.

We imagine that you:

• Have solid experience within influencer marketing, PR, social media or a similar role
• Understand how influencer activities can support brand, e-commerce and retail objectives
• Have a structured approach to campaign planning, coordination, budgets and performance
• Have a strong understanding of Instagram, TikTok and the influencer landscape
• Are a confident relationship builder and communicator who is comfortable negotiating with external partners
• Communicate confidently in Danish and English, both written and spoken

WE ARE LOOKING FORWARD TO HEARING FROM YOU
If you have any questions about the job, please feel free to contact International Brand Identity Manager, Thilde Mynte Andersen Skovgård, at +45 26 33 05 18.

Please upload your CV as soon as possible and no later than 13 October 2026. We review applications on an ongoing basis and reserve the right to close the posting once we have found the right match.

Location: Aarhus

ABOUT VERO MODA
Fashion is something we do together – a collective sense of togetherness and belonging.

VERO MODA is BESTSELLER's first fashion label and one of the most recognisable high-street European fashion brands - appealing to all generations, with an authentic and honest expression of style. Our consumer is defined – not by age – but by lifestyle. They are a group of individuals with their own preferences and identity.

We are driven by a collective mindset; that our knowledge, passion and craftsmanship must serve to provide better fashion and create a sense of confidence and free feel. Our clothes infuse a mentality of belonging - and more importantly, a sense of empowerment. Indications of the world, we want to create.

And the heritage from 1987 still runs through every design stitch. But now, join us on our journey to the now & next.

WE ARE VERO MODA – Now & Next.

VERO MODA is part of the worldwide fashion company BESTSELLER. Visit www.veromoda.com or www.bestseller.com.