Social Media Lead

Ready to take the lead and move our brands forward on social media? 

We are looking for a creative Social Media Lead to strengthen our social media presence across our brands within ONLY BRAND HOUSE. You will combine a sharp visual eye with commercial understanding and a data-driven approach to continuously strengthen how our brands engage and perform across social platforms.

BE PART OF OUR MARKETING UNIVERSE 
At ONLY Marketing, ideas move fast. You will join a team of 40 talented specialists who share a passion for building strong brands and creating visual expressions that stand out. We are curious, ambitious and always looking for new ways to move our brands forward and push our creative thinking. We inspire and challenge each other and turn ideas into action

TAKE THE LEAD ON SOCIAL
As our Social Media Lead, you will set the direction for our brands across social platforms, bringing a keen eye for aesthetic and a strong instinct for what captures attention and creates engagement.
But strong social is more than instinct. You understand what drives engagement and builds communities, what the data tells us and how those insights should influence our content, communication and brand direction. Working closely with our Community Lead, you will turn insights and opportunities into clear actions that strengthen our social presence.

Your key responsibilities include:

  • Set a clear social media direction across our brands
  • Translate brand strategies into relevant social concepts, formats and activities
  • Use performance data, platform insights and consumer behaviour to optimise our social activities
  • Spot relevant trends, platform developments and cultural movements and turn them into opportunities for our brands
  • Collaborate across Marketing to ensure a strong and distinctive brand expression on social media 

WHAT CAN WE OFFER?

  • The opportunity to influence how our brands grow and evolve across social media
  • A role where creativity, data and commercial thinking come together every day
  • Close collaboration with strong specialists across Community, Creative, Content and Marketing
  • Freedom to challenge the expected, test new ideas and turn them into action
  • An international fashion environment where social trends, culture and consumer behaviour move fast

YOUR PROFILE 
You are curious, commercially minded and confident in your point of view. You have a sharp visual eye and a keen sense of what is shaping social media, culture and communities. At the same time, you are analytical and curious about what drives performance. You know which data matters and how to turn insights into better decisions about content, communication and brand direction. We imagine that you:

  • Have solid experience within social media, preferably from fashion, lifestyle or another consumer-driven industry
  • Bring a strategic mindset and experience developing social media strategies
  • Are confident working with social media data and turning performance insights into action
  • Have strong commercial and consumer understanding and stay on top of trends across social media and digital marketing
  • Are fluent in English, both written and spoken.

WE LOOK FORWARD TO HEARING FROM YOU
If you have questions about the position, you are welcome to reach out to Brand Marketing Manager Sofie Kjergaard Ravn on +45 30 85 39 39. Otherwise, send us your application and CV as soon as possible and no later than 27 October 2026. We review applications on an ongoing basis and reserve the right to take down the ad when we find the right candidate. 

LOCATION: Brande, Denmark.

ABOUT ONLY
ONLY was established in 1995 as a part of the BESTSELLER group. From the beginning, the vision of ONLY was to dominate the fashion industry with amazing fits, affordable styles, and simply great denim. More than 25 years later, ONLY has turned into a complete Brand House and one of the leading denim brands in Europe. We have been on a fantastic journey, and today our Brand House offers a wide range of fashion items for women, men, and children. 
At ONLY, we create with a vision and a sustainable mind-set. We design and deliver exactly what our international markets and partners need. We have turned our know-how, strong business acumen, and in-dept experience into success within retail, wholesale and the evolving online market. Today, we are sold in more than 4,500 stores in 70 countries. We can proudly say that we have tripled our turnover since 2012, and strong growth plans will further expand our business. 
Every day, our dedicated colleagues ensure that ONLY keeps its leading position in international fashion. We are always looking for top talents to join our company. Our colleagues are our strongest assets, and we know our results depend on our skilled and dedicated teams. Today, we are more than 5,000 employees in ONLY BRAND HOUSE.
For more information, please go to www.only.com or www.bestseller.com.

 In 1995, ONLY started as a denim brand with big dreams. Today, we are an international fashion brand for young women and one of the leading denim brands in Europe. ONLY has turned their success into know-how and in-depth experience in both retail and wholesale and is sold in more than 4,500 stores worldwide. At BESTSELLER, we own it. Every chance. Every challenge. Every choice. We’re the global fashion company that’s fast paced and family run. We’re the business that’s built some of the strongest brands in the industry. By empowering every individual to own their journey, we’ve found the courage to keep getting better. To act more sustainably. To foster diversity and provide equal opportunities. To compete more confidently. And to keep challenging the status quo. Time and time again. We are BESTSELLER - and together, we own it.