BESTSELLER is a family-owned Danish fashion company with a global presence and portfolio of brands that create clothing and accessories for women, men, teens and kids. In the UK, we work closely with our wholesale partners to bring our brands to customers across the market. Together, our sales, marketing, logistics and brand experience teams help our brands grow and support our partners.
Located in the heart of Shoreditch is our London office and showrooms. Home to 15+ BESTSELLER brands represented in the UK.
Minutes from Piccadilly station is our Manchester showroom. Servicing our northern customers for JACK & JONES, ONLY and VERO MODA.
Established more than a quarter century ago, JACK & JONES is more than just a brand. They're a brotherhood, bonded by denim and driven by design. Among the denim you’ll find casual staples that effortlessly find their place in any wardrobe. Easily create a head-to-toe look with the range of cool accessories and footwear.
JACK & JONES KIDS
We make clothes for boys & girls who want to move, explore & look cool doing it. From laid-back denim to everyday essentials, our pieces are built for school days, weekends & everything in between, always easy to wear & full of attitude. JACK & JONS JUNIOR is our boys range and JJXX Girl is for the girls. Both brands range from ages 8-16.
JJXX
JJXX is a womenswear brand built around denim, everyday essentials & confident style. Combining JACK & JONES’ decades of denim expertise with a fresh, youthful attitude, JJXX creates easy-to-wear pieces designed to empower young women to express themselves. From perfectly fitting jeans and everyday tops to knitwear, trousers & jackets, it’s all about great fits, versatile styles & plenty of personality.
JJ REBEL
JJ REBEL, the rebellious twin of JACK & JONES, disrupts the fashion landscape by offering trendy styles at accessible prices. Driven by the belief that fashion should be for everyone. Join the rebellion and champion affordable fashion for all.
Founded in 1987, VERO MODA creates contemporary fashion for women who value effortless style and everyday versatility. From elevated wardrobe essentials to occasion dressing, each collection blends modern trends with timeless design to inspire confidence for every moment.
AWARE
AWARE celebrates contemporary womenswear through a refined blend of feminine style, modern design and Scandinavian aesthetics. Each collection tells its own design story through elevated fabrics, considered silhouettes and contemporary fits. Creating versatile pieces that give effortless style.
MAMA;LICIOUS
MAMA;LICIOUS designs stylish maternity and nursing wear that supports women through every stage of motherhood. Combining contemporary fashion with comfort, functionality and exceptional fit, the collections are thoughtfully created to help mothers feel confident from pregnancy through to life with a newborn.
ONLY creates trend-led womenswear designed for confident, modern women. With denim at its core and everyday essentials to contemporary fashion pieces, the brand delivers versatile collections that combine the latest trends with effortless style.
ONLY & SONS
ONLY & SONS creates contemporary menswear inspired by urban style and modern denim culture. Established in 2013, they combine trend-led designs with everyday versatility. The brand offers effortless wardrobe essentials, from denim and casualwear to smart separates, helping men build confident looks for every occasion.
ONLY CARMAKOMA
ONLY CARMAKOMA creates womens plus-size fashion that celebrates confidence and individuality. Combining flattering fits with the latest trends, the collection offers stylish wardrobe staples and statement pieces designed specifically for sizes UK 14 - 26.
KIDS ONLY
Bringing the latest fashion trends to girls aged 6 - 14 years through playful and must-have collections inspired by the main ONLY brand. From everyday essentials to standout seasonal styles, the range combines comfort, quality and cool design.
ONLY PLAY
ONLY PLAY is an activewear collection designed for women with an active lifestyle. Combining performance, comfort and modern style, the range includes fitness essentials and athleisure pieces that support movement both in and out of the gym.
VILA creates sophisticated womenswear with a focus on contemporary occasion wear pieces and effortless elegance. From statement event outfits to elevated everyday styles, each collection combines feminine silhouettes, refined details and timeless design to help women dress with confidence.
ROUGE EDIT
ROUGE EDIT blends Scandi cool with French chic, creating contemporary pieces with an effortless edge. With a focus on quality materials, considered sourcing & cutting-edge design, the brand goes beyond trends to deliver distinctive, easy-to-wear style. Effortless edge. Effortless choice.
NAME IT designs comfortable, quality childrenswear that supports every stage of growing up, from ages 0 -14 years. The brand leads with playful design and has close collaborations with some of the biggest licensors in the world - if theres a license you are looking for, you'll likely find it in NAME IT. They create functional clothing that children love to wear and parents trust.
LIL ATELIER
Lil’ Atelier offers thoughtfully designed childrenswear inspired by nature and timeless Scandinavian style. Crafted from premium fabrics with soft colours and refined details, each collection brings together comfort, quality and understated elegance for little ones.
LMTD
LMTD creates trend-led fashion for tweens and teenagers who want to express their individuality. Inspired by the latest streetwear and youth culture, each collection delivers contemporary styles that balance confidence, comfort and everyday wearability.
PIECES is BESTSELLER’s head-to-toe accessories brand, offering the finishing touches that complete every outfit. From handbags, jewellery and scarves to footwear, hosiery and seasonal accessories, the collection combines trend-led design with everyday versatility. Alongside its extensive accessories offering, PIECES also features complementary fashion clothing to create effortless, complete looks.
SELECTED creates mens and womens contemporary fashion with a focus on timeless design, premium quality and modern craftsmanship. Offering refined head-to-toe collections for both men and women, the brand combines clean Scandinavian aesthetics with elevated wardrobe essentials, from tailoring and knitwear to everyday staples designed to last.
NOISY MAY is a denim-first brand with an edgy, playful attitude. Creating jeans designed to fit every body alongside trend-led dresses, knitwear & outerwear, the brand is all about individuality and self-expression. Authentic, inclusive & never afraid to break the rules, NOISY MAY brings effortless edge to everyday fashion.
Founded in 2013, JDY is the sister Danish brand to ONLY. Delivering feminine, refined and affordable style. Balancing the latest trends with grounded wardrobe favourites, JDY creates easy-to-wear pieces designed to keep everyday style chic, refined & accessible.
OBJECT is a design-led fashion brand known for bold ideas, attention to detail & effortless style. Creating modern pieces that combine quality and trend. OBJECT is made for creative, confident women who express themselves freely and aren’t afraid to stand out.
YAS creates elevated womenswear that celebrates timeless elegance through contemporary design and refined craftsmanship. Renowned for beautifully crafted occasionwear, the brand combines premium fabrics, distinctive prints and feminine silhouettes to create collections that feel both modern and effortlessly sophisticated. Every piece is thoughtfully designed to inspire confidence, making YAS the destination for standout dresses and elevated wardrobe essentials.
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