We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies.

We aim for quality over quantity, which is why sustainability is a main focus for us. Every collection should be more sustainable than the last.

This underlines the responsibility we take for our future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last.

SELECTED. Never out of style.

We are not here to follow every trend. We are here to advocate a sense of style. Trust the classics and add a dash of modernish.