In 1995, ONLY started as a denim brand with big dreams. Today, we are an international fashion brand for young women and one of the leading denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in retail and wholesale, and is sold in more than 4,500 stores worldwide. ​

Denim is the core of the ONLY brand. Indigo blue changed not only the world of fashion, but it was also the beginning of ONLY and what has been a central part of the fashion denim brand throughout the past two decades. ONLY was born as a jeans brand and has been an expert in designing and producing jeans since the beginning. ​

But not only do we create jeans of such quality that they can last a lifetime, we make them complement our customers' sense of style. From torn rock 'n' roll to romantic light blue and a high waist skinny fit, we strive to make ONLY jeans a must-have in every girl's wardrobe.

At ONLY, we believe in a playful take on fashion. We will not be defined by a specific direction in fashion but by our love for denim. We believe in diversity and creativity and strongly encourage our customers to play with different styles and trends, depending on their mood and the occasion.

ONLY is one of BESTSELLER’s largest brand with more than 700 stores and 5000 colleagues worldwide.