We design playful and affordable fashion for children who know what they want. Seeing the world through children’s eyes and finding inspiration in their straightforwardness, we create on-trend designs with a strong focus on denim always keeping comfort, safety and quality in mind. Our creativity is rooted in the loving and free spirit of children, and we dress babies, kids and tweens for every occasion and always with style.  

NAME IT is a part of BESTSELLER and started out as EXIT in 1986. In 1996 NAME IT was introduced as a sub brand and in 2008 EXIT was rebranded as NAME IT. Today NAME IT is represented in more than 20 markets across Europe, Asia, North America, South America and Australia covering the needs of children from age 0-16.

NAME IT is one of BESTSELLER's two kids brands with 140 stores around the world.