JJXX is about power, confidence, and that bold, reckless feeling that keeps us wanting more. Creating elaborated wardrobe essentials, timeless denim styles, and on-trend pieces, the brand aims to give young women the freedom of expression and encourage them to always feel free, independent, confident, and strong in every aspect of life. 

JJXX is liberated from every expectation and creates its own rules without thinking about being too loud. By taking advantage of over 30 years of experience from JACK & JONES working with denim craftsmanship, they strive to be every girl’s go-to brand when looking for effortless and authentic denim styles – always added that little bit of xtra.