Established in 2012 as Jacqueline de Young, our story begins in a small town in Central Jutland, Denmark. Being a sub-brand to ONLY and a part of the BESTSELLER family, our entry to the fashion industry was based on a strong ambition to fill the gap in a market of easy-selling essentials.

Wit BESTSELLER's long-lasting culture and heritage of experienced fashion retailers combined with JACQUELINE de YONG's focus on value for money essentials, we were able to provide the fashion industry with a new take on fashion and launched our first collection in January 2013.

Combined with our online sales, we reached fashion-conscious shoppers in more than 30 different countries and became the fastest growing female brand within BESTSELLER.

2021: Relaunched as JDY, we are proud to collaborate with more than 3,000 wholesalers offering our products to 38 different countries around the world.

And we are still growing...

JDY is a full-concept, international fashion brand offering affordable and trend-forward products to the fashion-conscious customer.

Driven by a desire to make great fashion available to everyone, we want to champion the value for money concept by offering the best products at the best prices - without compromising on the quality.

JDY employs a dedicated team of professionals, who strive to be and do better every single day. With this mindset, we ensure a strong product line and a competitive advantage for our business partners.