Established in 2012 as Jacqueline de Young, our story begins in a small town in Central Jutland, Denmark. Being a sub-brand to ONLY and a part of the BESTSELLER family, our entry to the fashion industry was based on a strong ambition to fill the gap in a market of easy-selling essentials.

Wit BESTSELLER's long-lasting culture and heritage of experienced fashion retailers combined with JACQUELINE de YONG's focus on value for money essentials, we were able to provide the fashion industry with a new take on fashion and launched our first collection in January 2013.

Combined with our online sales, we reached fashion-conscious shoppers in more than 30 different countries and became the fastest growing female brand within BESTSELLER.

2021: Relaunched as JDY, we are proud to collaborate with more than 3,000 wholesalers offering our products to 38 different countries around the world.

And we are still growing...

Don’t be the same – be better

JDY is a full-concept, international fashion brand offering affordable and trend-forward products to the fashion-conscious customer.

Driven by a desire to make great fashion available to everyone, we want to champion the value for money concept by offering the best products at the best prices - without compromising on the quality.

JDY employs a dedicated team of professionals, who strive to be and do better every single day. With this mindset, we ensure a strong product line and a competitive advantage for our business partners.