Celebrating nearness since 1975

Nearness: A small word with a profound feeling – and an inherent part of BESTSELLER.

Nearness signifies our commitment to our colleagues, our products, and our partners. From day one, nearness has bound us together, fostering a shared connection and a sense of responsibility that drives us to do our best.

Nearness doesn’t come easy, and we don’t take it for granted. It requires effort and hard work. From all of us. Yet, when we truly feel it, the impact remains – for hours, days, months, and even decades.

Because it’s in our past and in our future. It’s the fabric that ties us together. It makes us dream and innovate. It makes us good colleagues, great friends, skilled craftsmen, and it keeps our customers satisfied.

Nearness creates strong connections and lasting relationships. It makes us feel united even though we work for different brands and functions in different countries. It makes a huge corporation feel like a small company. And makes it worth coming to work every day. It started in 1975, and it’s still keeping us together. And that’s worth celebrating.